Google My Business profile optimization techniques are simple. You just need to allot less than an hour to complete it and make sure that you share posts on it just the way you do on your other social media accounts. By doing this, be sure that you are on the right track to rank higher in your local listings.
If you are talking about local SEO, registering your business on Google My Business is a must. After successful registration, Google My Business profile optimization is wherein you put your local SEO efforts to use.
Without much ado, let us leap into Google My Business profile optimization techniques.
After successful verification, Google My Business takes you to your dashboard. It is here that you define your business and get more people to visit it. And, of course, our Google My Business profile optimization techniques start here.
On the left side of your dashboard are the features of Google My Business like
You have the option to even create ads or add/manage locations. Let us see what relevance each one holds for local search optimization.
Here you fill in all the basic and necessary details of your business. This is the first and foremost thing that is visible to the customers. You have to fill in/edit details like-
1. The name of your business
2. Its category and sub-category
4. Service areas
5. Timings of service
6. Special hours if any
7. Contact details
8. Website address
9. Attributes (like special highlights, wheelchair accessible entrance, amenities, offerings, accepted payment modes, planning)
10. Description (750 characters in total, of which only the first 250 characters appear in the viewer’s page succeeded by ‘Read More’ link)
11. Opening date
Fill in all the details as it helps customers to know more accurately about your business. Apply and save the changes you have made.
Use your business-related keywords and search phrases in the description. The description can include a brief introduction to your business or any other important message that you want to convey.
You can also customize working hours for holidays or special events.
1. Anyone can suggest an edit to your business listing. So, you must fill in the right details rather than someone suggesting it for you.
2. Sometimes, it takes time (2-3 days) for Google to make the changes visible on the local listing.
Business listings with photos receive 35% more clicks and 42% more requests for driving directions to the business location.
The photos help the customers in locating your business. It also gives them an idea about your store, your team and the products or services. In the photo section, you have can upload photos regarding the-
1. Interior of your office or business location (upload the photos of interiors so that the customers know beforehand how your business looks. It is very useful for restaurants, coffee shops, library, clinics, studios, classes, service centers and so on.)
2. Exterior (this helps customers identify the building from the exterior as they approach it)
3. Products (the customers know and get a better understanding of the available products or services in your business)
4. Logo (this gives a distinct identity to your business)
5. Cover photo (Google does not guarantee you that this will be the first image displayed for your business, but add it to boost your local SEO)
6. Team (Add lively team photos either individual or group so that customers feel connected)
Depending on your business type you even get to upload photos of-
--> Common areas
--> Food & drink
--> Photos at work
The best standards in photos for Google My Business optimization are-
You can also upload videos about your business and its offerings. A short video regarding the products and services you offer will help you stay ahead of your competitors. Remember, it is best when you get your video done from a professional. The video guidelines are-
The problem with uploading videos is that it gets mixed with the photos. So, a video will not be placed at the first of the photo list. Nevertheless, product photos help customers in their purchasing decisions.
This photo section on the dashboard segregates photos uploaded by the owner and the customers. If you find that any of the customer-uploaded images are irrelevant or offensive, then you can remove them.
The ratings and reviews hold considerable importance in customer decisions. We all know that better reviews are good for any business. Encourage customers to review you on Google and leave feedback.
But, sometimes, businesses do get lesser ratings and bad reviews. You can always ask for one more chance from an unsatisfied customer. This will imply to the customer that you take the complaints seriously and work to resolve them.
The review section shows all the ratings and reviews. Reply to these reviews for better local search optimization and customer satisfaction improvement.
Moreover, replying to reviews helps in trust-building and influences other people to leave their reviews.
Google My Business now provides a shareable link for ratings and reviews that can be shared with your customers. This link directly takes them to the rating section to encourage them to leave feedback.
This new feature of Google My Business helps you to connect even more with your customers.
Posting at least 2-3 times a week helps you get more clicks and boosts your Google rankings. Google offers the option to share this post on other social media accounts directly or through a copy link option.
Let us see how we can optimize posts on Google My Business.
Offer- Write posts about the discount offers or limited-time deals on products or services. This allows you to set a start and end date for the promotion offer. You can also add coupon code, link to redeem the offer and terms & conditions.
Event- Just like other social media accounts that allow you to post events, Google My Business also allows you to create a post for the event.
1. Event Title
2. Start & End Date
3. Event Details
4. CTA button like Call Now, Buy, Sign Up, Order Online, Learn More, or Book
What’s New- Whenever your business launches a new product or service, make it known to people using the ‘What’s New’ post. Moreover, adding the Learn More button gives you the option to add a link so that viewers can be taken to your business website.
Product- You can keep posting about your products frequently. This is one way of getting potential customers.
1. Photo or Video
2. Product Name
3. Category (create a new category or add it to the existing ones)
4. Price (either a fixed price or a price range)
5. Product description
6. CTA like Order online, Buy, Learn More and Get Offer
One more advantageous feature is that Google My Business shows you the brief post insight. What can you get from your Google My Business post summary?
--> Views of the post
Each time you go to the posts section, Google provides a ‘new post views’ analysis and this pertains to the new views that your posts got that week.
Posts are important when it comes to boosting your rank on Google. Google always sends post reminders to your mailbox. So, take advantage of it and upload posts on GMB at the same frequency as you post it on other social media platforms.
The holy grail of SEO, insights or analytics provides you with all the data regarding how customers reach out to you through Google My Business. It gives you reports on-
1. How the customers searched for your business (through direct, discovery or brand)
2. The search queries used by customers to find your business (keywords typed and the number of users for that keyword)
3. If customers viewed it on the search results or map
4. Action taken by customers (visited website, requested for directions, called you)
5. Photo views
6. Competitor analysis for the photo quantity
Remember, these insights are very important for every business to know from where it gets its customers. It even helps them to tweak information to get more potential customers to either visit their website or business location.
Now, Google allows you to get messages from your customers directly on your mobile device. For this, you have to install Google My Business app on your cell phone. One installed, you can view messages directly and respond to them on the go.
Here, you can add your products and services. You need to first name the product collection and then add the products under the collection. You can create as many product collections as you want and add products under it. Take for instance you own a home décor shop.
1. Dining- Product collection
Wood Dining table- Product
Marble-top dining table-Product
2. Living room- Product collection
Sofa set- Product
You organize the products in this way. You can also break it down further depending on how broad your business is.
Another feature is showcasing your product collection as best sellers or fall/spring/summer/winter collection.
In each product, you write the product name, its photo (compulsory) and other additional details (not mandatory) like the product price and description. It allows for a 1000 character description. Try to add keyword-rich product descriptions. After you have filled in the additional details, you can place buttons like-
1. Order online
3. Learn more
4. Get offer
When you opt for any of these buttons, you will have to provide a link for your button. Take for instance, if you opt for Learn More, provide a link to this particular product page on your website.
It goes without saying that many of the businesses are service-based like online classes, beauty parlors, repair services and many more. Such businesses can take advantage of the Services section in their Google My Business profile. The services can be categorized into primary and subcategories inside it. For the sub-category, you can add the price of the service and a 300 character description. Try to include ranking keywords inside the description.
The Menu section is for those businesses that are into the food business or even for spa and salon services. You can list the item, its price and description.
For those of the small businesses who do not want to invest in a website or find it costly to get one done, Google My Business has a solution. It offers you to build a minimalistic website for free. It collates all the data that you have provided in your business account and automatically designs a website when you click on ‘Create a Website’. You can
1. Change themes (the theme is basic with changes allowed in font design and color)
2. Edit text
3. Add photos
4. Change language (In ‘Settings’)
Once you are satisfied with the basic website, you can hit on the ‘Publish’ button. This website address will show on your local Google search listing. Remember, Google My Business can show only one website listing. So if you already have your own website, then you have to choose which one needs to be listed.
If you have more local business and your website is in English, you can take advantage of Google My Business free website to create it in the local language. Take for instance your business caters more to the local French population. If you already have a website in English, then publish your Google My Business website in French. List it on Google My Business page. This will help you connect with the local customers. And, if you feel that it is not helping you get more customers, then there is always the option to ‘Unpublish’ (Settings-> Unpublish) your Google My Business website.
If you need to add more people to manage your Google My Business account, it is possible through this section. Basically, you can add users as-
1. Owners- Owners have all the capabilities as the primary owner but remember, there can be only one primary business owner. Owners can add and remove users and manage everything on Google My Business account.
2. Managers- Managers can also do the same as the owners, but cannot add/remove users and remove the listing.
3. Site managers- They can edit some main business information like address, contact number, working hours. In addition, they can manage posts, respond to reviews and download insights.
To add more users, click on ‘Users’. At the top right corner of the opened page, you will find ‘Add User+’. Click on it. Now, you can enter the email address or name of the user you want to add. Next, select the user’s role (owner, manager, site manager). The user will receive an email and when he clicks on the accept button in the email body, he will be added to your Users list. Google My Business also has provisions for canceling the user request or removing any added user.
Taking advantage of Google My Business for online businesses is easy. Once you complete your GMB profile optimization what remains is consistent post & photo uploading and review management.
Have you optimized your profile on Google My Business? If you want expert help, contact a good digital marketing agency that will help you set up the best profile so that your business comes on the top of the search engine’s rank page.
Google My Business is an online directory. To understand its importance, let us take you back to the good old days of the humble telephone.
Remember your telephone directory or the yellow pages that were your utmost means of local search guide. You wanted the services of an AC repair technician; you frantically paced through the telephone directory for one.
Times have changed, but our necessities remain the same. Of course, you have mobile devices to store important numbers.
But, your local search in the telephone directory has been effectively replaced with the Google search.
“Restaurants near me”
“AC repair near me”
“Playgroup near me”
Google has an answer to anything and everything. So, if your business is to get listed on the Google local search results, registering it in Google My Business is the answer.
Here, we present to you some facts about local searches on Google:-
1. 88% of the consumers, who have searched for a local business, take action within the next 24 hours. They either call or follow it up with a business visit.
2. 46% of Google searches are for local business information.
3. 97% of people rely on searches for local business information.
4. 92% of the people will opt for results on the first page of the results.
5. Local search is 300% more effective than social media searches.
6. 70% of the customers search for the location on the map before visiting the store.
All of these statistics show that local searches are very important.
But the sad fact remains that more than 55% of the local stores never bother to list their services on Google. And even more surprising is that many just register their business on Google with minimum details and leave it as it is.
Folks, know that Google My Business is FREE. Registering your business on Google My Business is easy. Optimizing the profile and leveraging it to your advantage is even easier.
Do not believe it? We will decipher the optimizing techniques step-by-step in the next article so that by the end of it you will have a completed profile in Google My Business.
So, we are doing a two-part series article. This first article is on the process of registration and verification on Google My Business. The next article will cover Google My Business profile optimization techniques.
Let us get started with the registration and verification processes right away.
Let us start with Google My Business registration first.
The foremost criterion is to have your Google account. Create one, if you are not using Google services. You will have a lot of benefits with your Google account with access to Gmail, Google Drive, Google Photos, Contacts and much more.
Open Google My Business page. You will find a Sign-In button on the top right corner of the page. Click on it and sign in using your Google account.
Now, the official registration of your business with Google starts. You have to enter the following details:
1. Name of your business
2. Business address (Be precise because you will receive a Google My Business verification PIN by post on this address)
3. Business location on Google Maps (If you do not want to enter your business address, you can list your service areas and click “I deliver goods and services to my customers”. You have the option of hiding the address and displaying only the delivery area.)
4. Search and click on the business category (Be cautious while selecting because this will be your business identity for Google to display your listing for the search query result. You can add more specific categories later)
5. Contact number
6. Website URL (optional). In case you do not have any business website, you have the option of creating a free one here)
The last part of the registration process is verification. Usually, it is by the ‘postcard by mail method’. Here, you have to fill your contact name and cross-check if the address is right. Click on the ‘Mail’ button. You will receive your verification PIN by post on your business address within a week. Do not change any of the entered details until you receive your post. This could delay the process.
Very rarely, you may get the option of verification by phone or email. If you are the lucky one, do not hesitate to click on it because your verification code reaches you instantly.
Once you have the verification code in hand (by post), log in to Google My Business. Click on ‘Verify Now’ button. Enter the five-digit PIN and click on ‘Submit’.
Note: In case of multiple locations, select the location you want to verify and then submit the PIN.
Yes, now you have successfully registered your business on Google My Business.
Congratulations, with the registration and verification you have successfully created your listing on Google My Business. A Google Maps location is either generated or an existing one is synchronized with the Google Search for easy search and access.
Next, comes the profile optimization part. This will be described in the second article. Remember to read the article on Google My Business profile optimization if you want your business to rank in the Google local search results.
Google My Business is a great way to stay connected with your local customers and boost your local SEO. With social media accounts under the scanner for data privacy issues, it makes sense to stay in touch with the local people through local listings.
A must for small businesses, Google My Business is free and cost-effective. Have you registered your business in Google My Business? If you want help to register your business on Google, consult an expert to do so. Get the right start and see how you can increase your reach.
MLM business is all about earning through product sales and network marketing. Now, imagine the amount of manpower, resources, time and effort you need to maintain and manage this huge network and the payouts. The downline income calculation, the genealogy tree management, the product inventory & sales- all these and much more are to be taken care of accurately in the MLM business.
This is where the MLM software comes into the picture.
MLM software is a complete IT solution to simplify and manage all the tasks related to multi-level marketing.
The MLM software provides complete automation to manage the multi-level marketing business efficiently. It provides a holistic solution right from genealogy tree management, payout calculation, inventory management, sales records, and much more.
MLM software has many benefits. All-in-all, it is a tool that helps you to focus on your business and attain its goals.
Any MLM software both in web app form or mobile app form will have three main sections:
Let us look into the MLM software features in each of the sections.
This consists of the home page which will have a general layout of the MLM business, its products, and a bit of information about the company.
There will be a section for new member signup and registration including existing member login.
A page dedicated to the MLM business including the plan details will be shown.
The products marketed by the company with the image and other details will be displayed on a separate page.
A gallery with achievement photos and event photos helps get more customer engagement.
A section is to be assigned to show the company registration form and other supporting legal documents.
There will be an About Us page & a FAQ page regarding the business and its products.
A Terms & Conditions page will be dedicated to the rules of the MLM business for the members who are interested to join the network.
There will be a contact page or a grievance submission page for customers to submit queries regarding the business or products.
The member panel or the user dashboard is from where the individual MLM members or distributors can view and manage their profiles, sales, income, payouts and rewards. The dashboard will offer a general overview of the payouts, e-wallet, sales record, hierarchy and other important details. Each of these can be viewed in detail.
The member panel will first have a new registration section wherein firstly, the sponsor ID and the e-pin code will have to be filled. Later the username and password generation is completed. The next step is filling the profile details including bank details.
The profile section gives details like name, address, contact number, sponsor ID, bank details including password change and logout facility.
The other is the sponsor member section that will help the user to join new members or sponsors to their downline.
The member panel will have an e-wallet section that will display the total amount in the user wallet. The incentives and payouts can be added to this wallet and in addition, the user can transfer money to the wallet for purchases.
The genealogy section is basically the tree view that will have the details of the downline and the direct members added under the user.
The purchase section will display all the product purchase details like the purchase history, order tracking, payment made and so on.
The sales section will have details of sales history like the sales accomplished at each level or for a specified period and the sales target to be completed to get to the next higher level.
The payout section will have a lot of parameters based on the MLM plan structure like incentives, rewards, downline income generated through sales, income through recruiting and so on. The user has an option to transfer this earned amount to the e-wallet.
The e-pin generation section will have the e-pin generation for various processes like new member registration, purchase, package upgrades, payment transfer to the e-wallet and many more. This makes the transactions secure and manageable.
The team section will have complete details of the MLM business team including the managers and leaders to whom the user has to report.
The level section will have details of the level completed and the target needed for the next level completion. It will also give details about the rewards to be achieved for level completion.
The reward report section will have details of the payout generated through incentives and bonuses. The user can view it for a specified month or year.
The upgrade section will enable a user to upgrade the account to a higher package through the e-pin code. This section will also have the previous upgrade report including the amount, date and year.
The withdrawal section allows the user to put a payout withdrawal request. Once a withdrawal request is initiated, the tax deductions are calculated and the remaining amount is deposited in the specified bank account. This section will also have previous withdrawal history.
The query or the support section will help the user to generate a query regarding the MLM payout, genealogy, downline, purchase or anything. A query ticket will be generated and the user can view its latest updates here. Also, the previous query statements can be viewed here.
The admin panel will have the profile management just as the user panel. Apart from this, everything else is different in the admin panel. The admin dashboard will open to display the profits, sales, revenue, members, statistics and so on.
The entry into the admin panel is through a secure login.
The profile management will include name, contact details, password change and logout facilities.
The plan/package section is where the admin can view all the existing plans and edit or add new plans if needed.
The genealogy section will have the downline list with members and their IDs.
The member profile section will have details of all the registered members with a search member/ID facility and any modification is possible from here. Also, the KYC of new members can be reviewed and accepted from here. The individual member status with details like join date, downline, ID and achievement can be viewed is also provided.
The product section is from where the admin does the inventory management and gets to access the sales records. Any product can be added or edited from this section.
In the withdrawal request section, the payout withdrawal requests from members are displayed for the admin’s approval.
In the e-wallet section, the admin gets to view all the transactions made in the e-wallets of the members.
The payment section allows the admin to transfer the payout amount to all the member e-wallets or directly to their bank account. The tax calculation and records can be fetched from here.
The query/support ticket section will have the member queries to be resolved.
The feedback section contains the posts received from the Contact Us main web page.
The admin can make changes in the home page like uploading banners, adding FAQs or editing the address. The admin can also set up the popup box so that the users get to see it at the time of login.
Another important feature is the SMS and email integration wherein the admin can configure SMS and emails to be sent to members or other clients.
The admin section also contains the MLM structure like levels, tree, pairing, hierarchy and much more.
The main part is the commission & payouts that have the income generation details of all the members. The payout closing will be displayed either daily, weekly or monthly as per the plan.
The statistics page will display various statistics like new members joined, sales, profits, revenue for a specified period. The page can be designed to display statistics in the form of pie charts, bar graphs or tables as per the requirement. The level-wise report can also be generated.
The important question when you plan to start MLM business would be “Where to get MLM software?” There are many MLM software providers, but get it designed from an expert MLM software provider. They easily customize the software as per your business needs and incorporate the latest unique features that will help in boosting your MLM business.
The MLM software features depend to a large extent on the MLM type. If you are planning to start MLM business, would you settle for a cheap MLM software or the one that may cost a little more but offers all the latest features that will help in your MLM business management?
We would advise you to include the latest features in the MLM software so that it helps in easy MLM business management. After all, a good design MLM software is better than one that needs constant upgrades.
Planning to start an MLM business? Great! This is a good business that has the least investment and highest profit.
There are so many benefits of incorporating MLM software in your business. If you want online growth as well as increased sales, get your MLM software designed from an efficient IT company.
With effective MLM software, you can cut down on your business management costs by at least about 50%. The MLM software provides value-addition by calculating referral income from the downline and sales income thus making income calculation easy and error-free.
With secure MLM software, the admin can control its access thus maintaining its data confidentiality. An MLM business has multi-level partners like stakeholders, associates, salespersons, etc. With MLM software, it is easy to limit accessibility as per the roles thus keeping the data safe and secure without any misuse.
With good MLM software, you automate most of your business processes. From tracking incomes to managing inventory, all are automatically taken care of. This helps companies for the effective utilization of their resources.
An MLM structure means that there is unlimited scope for growth. It is the same with the MLM software. This can be scaled as and when your business grows thus making the process simple and easy to manage. As the business grows from small scale to big scale, the data volume and processing can be accommodated by the MLM software.
MLM software can be designed to provide flexible solutions. There is no ‘one-size-fits-all’ solution. Even though the core remains the same, the software can be customized as per the business needs. Also, MLM software comes with various plugins and interfaces that help in easy integration with third-party tools.
The data forms the crux of any MLM business. There is a lot of data storage and processing to be done as and when the MLM structure grows. With MLM software, this data management becomes smooth and easy in addition to being error-free.
With MLMs selling products, the e-commerce mobile app or web app becomes easy to get connected with their agents and networks. With the e-store and the payment integration features, the feature-loaded app proves to be user-friendly to its customers.
If designed by an excellent software service provider, the MLM software can be easily updated to accommodate any changes in the future thus giving it scope to be in tandem with the latest technological advancements.
Using the right plugins and integration tools, the MLM software can be used to manage communication in the network so that coordination challenges are easily addressed. Also, with real-time data available 24*7, any decisions can be quickly communicated across the network.
With MLM software, businesses are assured of transparency in incomes and sales. The admin gets a true view of the downline sales in spite of it being accessible to the other stakeholders and managers.
With easy access to data and communication within the network, decision making becomes fast and seamless. The MLM software also helps businesses to make better strategies and have an edge over the competitors.
With an MLM app, safe and secure third-party payment integration is possible. This helps businesses to manage the financial transaction of the MLM members and easily calculate the downline income or the sale income.
Businesses have real-time data available on their hands with the MLM software. Any entries or sales are reflected in the software immediately thus helping managers to take quick decisions for the betterment of the company.
Recruitment forms the core of an MLM business growth. With MLM software, it is easy to recruit and register new candidates online. Also, training modules and certification for the recruits can be incorporated in MLM software effectively.
Awareness and branding are important for an MLM business to attain increased sales and growth. With the social sharing of the MLM website/mobile link outside the network, it is possible to attract increased visitors thus giving the MLM businesses a chance to convert them into potential customers.
Your MLM business success depends to a large extent on effective management. To make it simpler and easier, get the MLM software designed from experts. Even though income and sales calculation is an integral part of MLM software, other features in it that make it a complete package in itself.
Be wise when you invest in MLM software. Get it right in the beginning itself so that your business integration is smooth and seamless.
Are you planning to start an MLM business? If yes, come to us. We will help you design cost-effective MLM software that will help you succeed in your business.
Mobile apps are best to improve accessibility for businesses. Given the mobile trends, gaming apps are popular and downloaded the most followed by social media apps. If you are thinking of creating a business mobile app or a gaming app, a question that will pop in your mind is- how to earn money from phone? Of course, you will sell your products or services if it is an e-commerce mobile app or your business app. But, other than that, there are various methods to monetize your mobile app.
Have a look at this chart and you will know that the hours spent on social media apps, gaming, shopping, entertainment on the mobile have all increased manifold. It is the right time for you to invest in designing a mobile app and monetizing it. It may be a gaming app, e-commerce app or just an entertainment mobile app, you can earn money through it.
Let us see how to make money through a mobile app.
The users have to pay for mobile app downloads. This works when the mobile app has a strong value-proposition and is popular.
If you plan not to charge for downloads, do not worry. There are many other ways to earn money from mobile.
Embedded ads in your mobile app help in generating payments through clicks, display or installation. The ads can be imposed in your mobile app screens in different forms like banners, in-stream video or native ads.
The in-app purchase is popular in gaming apps. It may be in different forms like the purchase of ad-blocking, unlocking of additional features, digital currencies, points, and so on. Here, an important point is that the transactions are done by the app store. The owner gets a certain percentage as agreed upon.
This gels well with content apps like audio, video, and newspaper apps. Here, materials are to be provided continuously so that the users subscribe either for monthly or annual fees or as per the subscription model offers.
If your mobile app is having a steady business, consider contacting sponsors wherein you can try to fit something of their product or service inside your app through ads, information, or app design adaptation.
Here e-commerce giants like Amazon allow app owners to sell their products within the apps. It offers a merchandising tool that helps owners to list items on their apps and earn a profit from the sales encountered.
The collected user information and the analysis report can be sold to other companies who need it. The relevant data will fetch a good price depending on the demand.
How much money can be made through mobile apps depends on the strategy and the success of your mobile app. Even though most money is earned by gaming apps, there are many instances when successful business apps have even earned money through business strategies.
Microinteractions are contained inside every feature, website or app. But we never notice them because they gel so well with the environment. They are meant to be like that. The likes, the emojis, muting a device, rating an app- these are microinteractions that elevate the user experience.
Microinteractions are the small user interactivities taking place on the website or applications that greatly improve the user experience. Sometimes, these are barely noticeable. But, it definitely takes the user interactivity to the next level. The Facebook LIKE, the preloader icon interaction, or the ON toggle switch- all these are fine examples of microinteractions.
The four parts/components in a microinteraction are:
This is to start the microinteraction. This can be initiated by the user or the system itself.
This is used to determine what happens when a microinteraction is started.
This is the part where the user gets to know the result of the microinteraction through visual, vibration or audio or combination of them.
This determines the rules for the microinteractions when the conditions change or not.
Let us see the basic rules you need to follow when designing the microinteractions.
Do not go overboard trying to fit the microinteractions everywhere on the application. Keep it less and simple. Like in a Hangout chat, 3 dots keep moving when someone is typing. On Facebook, you even get the message ‘a friend is writing a comment’ if that function occurs when you wish to comment on a post.
A microinteraction has to be strictly used for a functional purpose. In almost every e-commerce website, if you add an item to your cart, the cart icon on top gets overlapped with the number ‘1’ meaning that one item has been added to your cart. This is a fine example of functional microinteraction where the buyer is informed of the count of items in the cart through it.
A microinteraction has to entertain the user and not irritate or distract them. The user should not get puzzled and think about what that microinteraction was for. It has to bring a smile on the user every time he visits the page. Like in Facebook wherein balloons and confetti get released when you comment ‘Congratulations’ on any post.
It has to seamlessly merge with the page elements. The design and style have to support your product and its perception. The toggle for a ‘Yes’ or ‘No’ is a good example of this. The toggle goes green if it is a ‘Yes’. This type of microinteraction fits into any page design.
Fit in the microinteraction in the existing parts of your app or website. Do not make changes on the page just to introduce the microinteraction. A fine example is fitting a microinteraction when your screen is getting loaded. An innovative yet simple minimalistic preloader microinteraction can replace the boring hourglass or spinner design.
Use human emotions in microinteractions to get engagement. Take, for instance, various emojis that have attained a cult status in online messaging. Facebook and Instagram ‘Like’ is also a fine example of microinteraction that pleases the user.
Insert microinteractions when it could benefit the users. The best example here is when your password text box transitions from red to green as you keep typing a strong acceptable password.
Do not try to play with the norm when you insert microinteractions. Do not confuse the viewer. Like if the green color is associated with a YES and red with a NO, do not reverse the normal color when using it in a microinteraction. It will deviate the viewers from the function of the microinteraction and this is something that you do not want on your website.
Microinteractions are meant to elevate the user experience and take it to another level. It helps you to engage your potential customers in a subtle yet interesting way.
So, do you want your website to have some interesting microinteractions?
Consult us to build your website and include microinteractions that generate user interest.