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Blog date 28-10-2020
Category : Products

2020 List Of Top 5 MLM Companies In The World

When one wants to expand a business through an MLM plan or when one wants to join a leading MLM company for extra income, one would need information on the latest top MLM companies in the world. This will give them information about what makes these MLM companies successful and what are their compensation plans.

MLM (multi-level-marketing) plans are best when one wants to augment their income or improve their savings. Also, a business can reach greater levels of success if it follows any MLM model. An MLM plan in business ensures that your product reaches new people in a cost-effective way. A company will increase its product sales if it has a well-thought MLM plan that has a good compensation plan to pay to its distributors.

 

Let us see the top 5 MLM companies in the world-

1. Amway Corporation

Sales: US $ 8.4 billion in 2019

Amway Corporation, a Michigan-based MLM company became a household name in the US by selling a vast product line including home and personal care products, dietary supplements, and electronics. Its distributors are paid commissions on the sale of products and also on recruiting new members to its direct-selling model.

Amway was established in the year 1959 by Jay Van Andel and Richard DeVos as American Way Association (Amway). Its first product was a concentrated liquid organic cleaner. Since then, it has established its presence in over 100 countries.

The Amway products are not available in stores. They have to be purchased from distributors. Amway has earned a name for itself because of the quality of its products and its presence worldwide. 52% of its total sales were in nutrition and wellness products and 26% in beauty and personal care products.

   

2. Market America

Sales: US $ 8.3 billion in 2020

Market America was founded in 1992 by James Howard Ridinger and his wife Loren Ridinger. James is a former Amway distributor. At present, Market America is headquartered in Greensboro, North Carolina. Its products include household cleaning products, dietary supplements, water purifiers, jewelry, personal care products, financial management and custom websites.

Market America sells many products like auto care, electronics, water filtration systems and oral hygiene through affiliations with other outside companies that advertise and sell these products. The independent distributors are addressed as ‘UnFranchise Business Owners’ and they can also operate their online retail website. The distributors earn money through the sale of products and by bringing in new recruits.    

 

3. Avon Products

Sales: US $ 5.57 billion in 2019

Avon Products was founded in 1885 by David. H. McConnell and is based in London, United Kingdom. Its main products are cosmetics, clothing and perfume. Initially started in New York, it first sold only perfumes and was registered as California Perfume Company.

Avon sells products in more than 100 countries. It shifted its headquarters to London in 2016. In 2019, Brazilian beauty company Natura purchased a 76% stake in Avon Products making it the world’s fourth-largest beauty company.

Avon Products operates training centers in some cities and they have a small retail section in which they sell skincare products. The main chunk of their profits comes from multi-level marketing in which they recruit Avon ladies and Avon men to do the direct selling of products.

There is ambiguity regarding Market America or Avon Products being the second largest direct-selling company worldwide.   

Avon Products has already closed shops in France, Australia and New Zealand. Its sale is continuously dipping since 2014 and now it remains to be seen if the acquisition by Natura will infuse life to it.     

 

4. Herbalife Nutrition

Sales: US 4.89 billion as in 2018

Mark. R. Hughes is the founder of Herbalife Nutrition that has its headquarters in California, U.S.A. This multi-level marketing company sells weight management products, dietary supplements, personal care products and sports nutrition. It operates in 100 countries and has a network of independent distributors of about 4.5 million.

Herbalife’s first product was a protein shake, a weight management product. This Formula 1 protein shake is a soy-based meal replacement and even now remains the company’s best-selling product. In the USA, a member can join Herbalife as a member and get a discount on its products or join as a distributor to earn extra income. The members cannot sell products or are not eligible for rewards.

 

5. Nu Skin Enterprises

Sales: US $ 2.68 billion as in 2018

Nu Skin Enterprises is an American multi-level marketing company founded in 1984. It sells personal care products and dietary supplements. Its products are sold in more than 50 countries and it has about 1.2 million independent distributors.

It sells personal care products under its Nu Skin brand and dietary supplements under the Pharmanex brand. It also sells antiaging products under the ageLOC brand. It has its head office at Provo, Utah in the United States.  

The other top MLM companies in the world are Infinitus, Vorwerk, Natura, Coway, Tupperware, Oriflame Cosmetics and Young Living.

 

Conclusion

An MLM company succeeds when it has effective management of resources. An automated MLM software/website/app will help in organizing the downline and the payouts. MLM websites and apps help distributors in easy management of their sales and incomes. It also helps for easy communication between the distributors and their team leaders.

If you have any requirement for MLM software/website/app, you can count on us. We have the best website developer and designer who will design websites and apps that will help you in easy management of your MLM business.  

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Blog date 26-10-2020
Category : Products

Are You Interested To Know The Types of MLM Plans?

The best way to grow your business and increase its brand awareness is to sell it through multi-level marketing (MLM) plan. Also called direct selling or network marketing, this type of plan succeeds when the members have a strong network and use it to join new members in the plan. This way, the products/services get sold and you reach a wide customer base. This MLM plan works when you offer attractive incentives and profits to the members.

Each MLM plan is structured depending on what a business wants to achieve and the product/service that it wants to sell. An MLM has many types. A business may want to achieve more customers, more product sales, target a specific location or group and so on. Based on this, the MLM type is decided.    

The reason why MLM business is popular is that it offers a chance of income from top to the bottom of the tree. IN any MLM plan, you join as a distributor under someone. You start to enroll people under you. When the people under you make any sale, a small part of the profit gets distributed among the upline members. If the right people join under you, you are guaranteed a good income from your downline. The people under you also ensure the same and hence everyone is benefitted by it.

 

Types of MLM Plans:

There are main 3 types of MLM plans-

      1.  Binary MLM plan

The Binary MLM plan follows a tree-structure with two legs, usually termed as the right leg and the left leg. Only 2 people can be recruited directly under a distributor and the remaining goes under the downline. Usually, the two legs in the Binary MLM plan is known as the power leg and profit leg. New recruits are added in the power leg and the tree keeps growing. A new recruit is added to the profit leg to complete the binary structure. The profit compensation is distributed among the upline members.  

 

2.  Uni-level MLM plan

This is the simplest MLM plan and allows distributors to add unlimited recruits directly below them. The distributor can keep adding newcomers and increase the width of his tree. The commission is distributed up to a fixed depth as previously decided. The process continues and schemes are made attractive by bonuses and incentives after reaching a specific level of frontline depth. This is most preferred for new MLMs as the concept is easy to explain for newcomers.

 

3.  Matrix MLM plan

Also known as the forced matrix plan or the ladder plan, this MLM structure has a fixed width and depth as pre-decided by the company. Since the width is limited, the distributor has to drive more sales from his downline to enable profits. To qualify for the position and the forced matrix bonus in the Matrix MLM plan, the member’s downline team will have to complete their matrix and fill in all the required free positions. This type of plan is usually preferred by businesses that need people to purchase its products only once like RO filter, power bank and so on. Here a repeat purchase is generally not done by the members.

The rest of the MLM plans are derived from these 3 MLM types. A company can select the type of MLM that best suits their product and the business target they want to achieve.

 

4.  Tri-Binary MLM Plan

This plan uses 3 child members under a single parent. Similar to the binary plan, a third leg is added usually to the left side here for sales support. During the time of payouts, 3 IDs are required for matching.

 

5.  Australian Binary MLM Plan

This plan is very popular now and is preferred by most of the newly formed MLM companies. It is very similar to the tri-binary plan, but the only difference is that binary matching is not essential to complete the tree. It is also called the X-Up Plan or Step-Up Plan.

 

6.  Straight-Line MLM Plan

This MLM plan grows in depth with recruits added one under the other. Also known as a monoline or linear compensation plan, here the distributor at the top of the hierarchy profits from every new user added downline.

 

7. Board MLM Plan

Also known as the revolving matrix plan or the recycled matrix MLM plan, this constitutes a board with a member limit set by the company. The role of the member is to recruit other members in the downline. When the matrix is complete, the board is divided and the member now has to recruit new members to complete the new board matrix. He gets a commission for the completed board and has to pay to join the new matrix. 

 

8.  Gift MLM Plan

Also named as the Crowdfunding MLM, Donation Plan, Money Order/Cash Order Plan or the Help/Helping Plan, this is a give and take plan. A distributor receives help from his network/downline in the form of donations when needed. Or a distributor sends a gift directly to one member and receives gifts from many other members. So, some of the members receive multiple gift receipts from others. This is beneficial for people who lack financial resources for maybe initial startup, business diversification or some other purpose. In turn, when other distributors need money, all other distributors have to pool the money so that they help him. The Gift MLM plan is considered illegal in some countries. 

 

9.  Mobile Recharge/ DTH Recharge MLM Plan

In this plan, members recharge other people’s SIMs and DTHs. The bonus or incentive is received when a set number of transactions are completed. You also add new recruits to increase the network.

 

10.  Generation MLM Plan

One of the popular MLM plans, the generation plan is also referred to as the repurchase plan or the gap commission plan. This involves the generation structure or the levels and members earn a certain income either on level completion or rank achievement. The level completion bonus is when a certain level in the tree structure is completed. The rank bonus is based on your performance and is mainly associated with how active your downline team is. The FMCG products generally follow the Generation MLM plan.

 

11.  Party MLM Plan

In a party MLM plan, the products/services are marketed through the arrangement of gatherings, parties, and social events. The host conducts the party inviting his family and friends and pitches the products to them.

 

12.  Hybrid MLM Plan

The Hybrid MLM plan is a combination of two or more plans adapted to suit the business strategy and growth. Usually, the uni-level and binary MLM plans are combined to extract the strengths of both the plans.

 

13.  Stair Step MLM Plan

This MLM plan also called the Stair Step Breakaway Compensation MLM Plan is based on a pre-decided volume of sales target that forms a step. When the distributor, with the downline team, completes the target/step, he is promoted to the next step or the higher level. The compensation is paid when the set target is complete. In this MLM plan, all strive for higher sales and better profits. While you move higher in the network, you better your income. Finally, those who earn higher or reach a threshold, breakaway and form part of another group within the MLM that aims for much higher income.

 

Conclusion

An MLM works well for businesses that lag behind in networking resources. MLM helps them to broaden their network and join new customers with the help of others. It also augments the income of its members.

An MLM works best when you manage the MLM tree structure and the payouts efficiently. The MLM software including the website and the app helps businesses to manage their MLM effectively. It fastens the calculations and helps in payout and member management.

If you are interested in MLM software, select the best MLM software development company near you that will design the software/website/app as per your MLM business requirement. After all, good MLM software will help you manage and increase your profits.   

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Blog date 22-10-2020
Category : Products

5 Tourist Places To Visit Near Surat

Surat, a city in Gujarat is the hub of diamonds and textiles. It is a city where you will get to taste the finest of foods and visit the best places. While Surat city in itself offers tourists so many places to see, there are places nearby that can be visited for a one or two-day trip, especially on the weekends. 

Check these 5 tourist places near Surat that can be easily accommodated during weekends- 

1. Dandi, Navsari

Dandi National Salt Satyagraha Memorial Navsari

Synonymous with the famous Gandhi salt satyagraha, Dandi in Navsari has plenty to explore for a day. The Salt Satyagraha Memorial depicts beautifully the story of salt satyagraha from its conceptualization to the final picking up of salt grains to symbolize the breaking of salt laws. The Dandi beach along the Arabian Sea and the Saifee Villa that displays the pictures of Mahatma Gandhiji are the places to visit in Dandi. The nearby town of Navsari is also beautiful and you can visit this en route Dandi. 

 

2. Saputara, Dang

Top Places To Visit Near Surat, Saputara Dang District

Located in the Western Ghats or Sahyadris, Saputara is the only hill station of Gujarat in the Dang district. Rich in natural beauty, Saputara is frequented by the people of Gujarat and neighboring Maharashtra throughout the year. The month-long Saputara Monsoon Festival showcases the rich customs and traditions of its native tribal population. This is one of the famous tourist places near Surat and is a weekend getaway for the Surtis.    

 

3. Daman Beach, Daman

Top places to visit near Surat Daman Beach

Another in the list of visiting places near Surat is Daman. The capital city in the Indian union territory of Dadra and Nagar Haveli and Daman and Diu, it was once a Portuguese colony. The Daman fort, beach, Jain temple, and the Church of Bom Jesus are the main attractions. If you are a food lover, try the various sea-food options here. Also available are the adventure sports along the seashore that will help you spend quality time here.  

 

4. Statue of Unity, Narmada

Top Places to visit near Surat Statue Of Unity

A must in the list of tourist places near Surat is the Statue of Unity. At 182 meters, the Statue of Unity is the world’s tallest statue. Constructed on a river island, this statue faces the Narmada Dam downstream. The statue houses a museum and audiovisual gallery. There is a memorial garden at the base of the statue. The Sardar Sarovar Dam, Tent City, Butterfly Park, river rafting, and Valley of Flowers are added attractions near the statue.

 

5. Udvada, Valsad

Top places to visit near Surat Udvada

The hometown of Parsis in India, Udvada is rich in Zoroastrian heritage. This quaint little coastal town has the sacred fire temple inside which lies the ‘Victorious Fire’ or the Atash Behram. The tourist places in Udavada are the Zoroastrian heritage museum and the beach. Fit for an idyllic holiday, visitors must try the mouth-watering Parsi food and the delicious snacks from the Irani Bakery here.

 

Conclusion

We have listed the 5 best tourist places near Surat to help visitors plan their travel while visiting Surat. The other places to explore in and around Surat that may be included in your travel itinerary are Tithal Beach, Dharampur, Vansda National Park, Pavagadh, Umbergaon, and so on.     

 

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Blog date 22-10-2020
Category : Ecommerce

Get To Know Hollywood And Bollywood Celebrity Investors

The list of celebrities who invest in startups is growing at an exponential rate. Taking a cue from the success of other early entrepreneurs and investors, many celebrities have joined the bandwagon in promoting and investing in startups that they can relate to.

The latest to join the league of Indian celebrities who have invested in emerging tech startups is Katrina Kaif. She had already launched her own beauty line ‘Kay Beauty’ on Nykaa Fashion startup. Now, she has invested an undisclosed amount in this beauty products e-commerce platform.

Here, we have compiled a list of international celebrity entrepreneurs as well as Indian Bollywood celebrities who have invested in emerging tech startups or launched their own businesses.

 

Hollywood investors are many. Ashton Kutcher leads the list with his impeccable knowledge in startup investments.

1. Ashton Kutcher

First in the list of celebrity investors is Ashton Kutcher, a celebrated Hollywood actor. He has invested in many tech firms either directly or through his investment firm A-Grade Investments. Some of his well-known investments include Skype- a video calling app, Flipboard- a news aggregator and a social magazine app, FourSquare- a location-based service, Airbnb- a popular vacation rental app, Path- a photo-sharing app (discontinued now), Spotify- a digital music streaming app that gives access to millions of songs, Uber- an on-demand cab hiring app.

 

2. Leonardo DiCaprio

Leonardo DiCaprio had invested in the now-defunct Mobli, a social mobile photo and video sharing app. He has also invested in Suja Juice that sells organic cold-pressed juices. He has also invested in a company Casper that manufactures mattresses and pillows.  

 

3. Justin Timberlake

Justin Timberlake has steadily invested in a diverse portfolio. He has invested in a photo start-up Stipple, Disney-acquired app maker Tapulous (now shut down), a boutique music record label Tennman Records, clothing brand William Rast, a golf course Mirimichi Golf Course.

 

4. Kim Kardashian

Kim Kardashian, a reality TV star has invested in ShoeDazzle- an online shoe and accessories website.

 

5. Lady Gaga

A keen investor in startups, Lady Gaga had invested in Backplane, a web-based platform that connects fans with their music and sports stars across social media platforms. It closed shop in 2016.

 

6. Will Smith

The Hollywood film star, Will Smith, has invested in the startup Julep- an online beauty-related brand, Hipcamp- an online campsite booking app, BioBeats- a mental health app that uses AI technology.

 

7. Robert Downey Jr

Robert Downey Jr, a popular Hollywood actor known for his film Iron Man, has invested in a life insurance startup Ethos Technologies Inc, an online education platform Masterclass that offers interactive tutorials by experts in various fields.

 

8. Demi Moore

Demi Moore has invested in ThriveMarket, an online market that sells organic natural personal care products and groceries. She has also invested in Vita Coco which sells coconut water.

 

9. Madonna

Similar to Demi Moore, Madonna, the queen of pop, has invested in Vita Coco, a brand that sells packaged coconut water.

 

10. Jared Leto

A well-known actor, director, singer, Jared Leto has invested in numerous startups like Reddit- a social news aggregator and web content rating and discussion website, Uber- an on-demand cab-hailing app, Slack- a business communication platform, Headspace- a digital health app, DocuSign- an electronic signature service app.

 

When it comes to startup investments our Bollywood is not behind. From the likes of Amitabh Bachchan to Deepika Padukone, many have invested in either startup or have turned entrepreneurs with their own brand launch. Let us look at the Bollywood investors who have taken the investment and entrepreneurship route.

1. Amitabh Bachchan

Amitabh Bachchan, Indian Bollywood’s Big B has invested in the Mumbai-based local search engine app Just Dial. Together with his son, he has also invested in a Singapore-based blockchain empowered micro-lending solution provider startup, Ziddu.com. He has further invested in a Mumbai-based edtech startup Eduisfun that develops gamified educational apps for CBSE and ICSE students.  

 

2. Shahrukh Khan

The heartthrob of Bollywood, Shahrukh Khan has heavily invested in sports through the franchise Kolkata Knight Riders of the Indian Premier League. He also has a film production and distribution company Red Chillies Entertainment. He also has a stake in KidZania, an international chain of family entertainment centers.  

 

3. Deepika Padukone

Deepika Padukone has started her business investment by a multi-crore partnership with a health food brand Epigamia. This Mumbai based company sells Greek yogurt, artisanal curd, snacks, smoothies and Indian sweets. She has also invested in an IISc-incubated space tech company, Bellatrix Aerospace.

She, as an entrepreneur has also the fashion label All About You and another NGO The Live Love Laugh Foundation.

Deepika Padukone, through her family investment vehicle, Ka Enterprises, has invested in Blu Smart, an on-demand electric cab and bike-hailing platform. She has also invested in Furlenco- an online furniture rental app and Purplle- a beauty products market platform.

 

4. Akshay Kumar

Akshay Kumar, the fitness enthusiast he is, has invested in a wearable tech startup, GOQii. Just like Fitbit, this wearable helps people track their steps in addition to their sleep and other physical activities. It is integrated with an app that offers real-time personalized coaching, health checkup schedules and health-related merchandise.

 

5. Aishwarya Rai Bachchan

Aishwarya, together with her mother, has invested in Ambee. This Bengaluru-based startup combines data and analytics to give information about the local air quality. This environment intelligence app helps customers take preventive measures in cases of severe environmental issues.

 

6. Shilpa Shetty

Shilpa Shetty, the famous Bollywood actress has invested in Groupco Developers, a real-estate based company that helps people find the best deals on properties. She has also invested in IOSIS, a chain of spas in Mumbai. Being one of the most popular celebrity entrepreneurs, Shilpa Shetty has invested in many restaurants and has also managed to monetize her love for Yoga. Her latest investment venture is Mamaearth, a baby care startup that offers natural, toxin-free products for mother and baby care. Viaan Industries founded by Shilpa Shetty and her husband is in news for alleged money laundering. 

 

7. Arjun Kapoor

Arjun Kapoor has invested in a home food delivery enterprise called the Foodcloud. This startup empowers homemakers to take orders and deliver fresh and hygienic home-cooked food to customers from their home kitchens.

 

8. Priyanka Chopra

Priyanka Chopra, a global film actress and a model, has invested in a feminist dating app Bumble. She has also invested in a college education startup Holberton School that offers a project-based alternative to college for software students.

 

9. Farhan Akhtar

Farhan Akhtar has invested in a film discovery app Flickbay that uses AI and ML technology to provide users with information about trailers, songs, reviews and ratings on films that are running in theaters or are available on TV and online streaming platforms. 

 

10. Katrina Kaif

Joining the list of Indian celebrities investing in startups is Katrina Kaif, a popular Hindi film actress. She has started her own line of cosmetics Kay Beauty and has partnered with Nykaa Fashion for the product sale.

 

11. Salman Khan

Salman Khan, a popular Bollywood actor, has invested in Yatra- an online travel company. He also has his clothing and fashion brand, Being Human that funds his charity organization, the Being Human Foundation

 

12. Aamir Khan

Like Deepika Padukone, even Aamir Khan, a celebrated Indian film actor and director has invested in Furlenco, a Bengaluru-based online furniture rental platform.

 

13. Alia Bhatt

Alia Bhatt, a hit film actress for today’s generation has invested in StyleCracker, a Mumbai-based fashion startup.

 

14. Jacqueline Fernandez

Rakyan Beverages (Raw Pressery), an online juice-selling portal has received support from Jacqueline Fernandez.

 

15. Anil Kapoor

Not to be left behind in the list of Indian celebrity investors is Anil Kapoor, a celebrated Bollywood actor. He has invested in Indi, a global video-sharing and social networking app.

 

16. Ajay Devgn

Ajay Devgn, a director, producer, actor of Hindi films has invested in his multiplex venture NY Cinemas that is planning to open modern movie theaters in small towns.

 

17. Boman Irani

Joining here in the Bollywood investors list is Boman Irani, a popular actor who is remembered for his intense as well as comic roles. He has invested in Rooter, a platform that brings the sports fans together when a sporting event is held.

 

18. Suniel Shetty

Among the celebrity investors, you have Suniel Shetty who has invested in a health and wellness startup SQUATS. He has also invested in Beardo, a male grooming brand.

 

19. A R Rahman & Shekar Kapur

A R Rahman along with the famous director Shekhar Kapur has launched Qyuki, a social media platform that showcases youth-related content to the viewers.

 

20. Ayushmann Khurrana

Ayushmann Khurrana has invested in The Man Company (TMC), a Gurugram-based male grooming company.     

 

21. Madhuri Dixit

Madhuri Dixit together with her husband has invested in GOQii that is a smart-tech integrated healthcare platform. 

 

22. Malaika Arora

Malaika Arora who is a fitness enthusiast has found the perfect platform for investment and it is Sarva, a Mumbai-based fitness startup.

 

23. Rana Daggubati

Famous through the Baahubali series, Rana Daggubati has launched Urban-i, an accelerator platform that helps in the business growth of consumer brand startups in India.

 

24. Shaan

Popular singer Shaan has a 50% stake in Happydemic, an entertainment platform that connects music lovers with musicians and singers.

 

25. John Abraham

A Bollywood actor who swears by health and fitness, John Abraham has picked up a minority stake in Guardian Healthcare. This is a chain of health and wellness stores across India.

 

26. Karishma Kapoor

Karishma Kapoor is one of the Indian celebrities who have invested in emerging tech startups. She has invested in BabyOye, an app that helps mothers find the right baby products.

 

27. Lara Dutta

Lara Dutta, a famous Bollywood actress together with her husband Mahesh Bhupathi, a famous tennis player, has started her production house Bheegi Basanti Entertainment. She has also introduced her fitness and holistic lifestyle DVD series under the name H.E.A.L (Health, Exercise And Longevity).

 

28. Rannvijay Singha

What’s Up Life, an online lifestyle media platform has been backed by investment from Rannvijay Singha. This famous actor and TV personality has also invested in the sports management company IT Magia Solutions and also in a fashion styling app IStyleYou.

 

29. Ronnie Screwvala

Sealing a place in the list of celebrities who invest in startups is Ronnie Srewvala, the founder of UTV Group (now known as Walt Disney Studios India), who has invested in UpGrad, an online higher education platform that helps aspiring students through programs built with top universities and industry partners.    

 

30. Sukhbir Singh

Popular singer Sukhbir Singh has invested in a beverage startup LQI that manufactures smoothies, milkshakes and fruit water frozen packs. He has also invested in a startup eBikeGo that is an electric bike rental company.

 

Conclusion

Picking the right startup to invest in is a challenging job. The idea, the team, the market, the consumers- all these need to be taken into account. But once done, there is a huge scope to get good profits.

If you have any idea in mind about a tech startup, talk to us. We will help you design and develop the perfect website and mobile app for it including digital marketing to give it the perfect push.   

 

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Blog date 15-10-2020
Category : Mobile Application

The Rise of Fantasy Sports In India

It is the IPL season again. The craze is not limited to the cricket pitch. It has spread online too and it is not any random hysteria. You make your own team and win huge. Yes, you select your 11 member team and win based on the live match performance of the players. This is fantasy cricket for you- you make your dream team, you win money if your team is indeed the best.

Welcome to the world of fantasy sports. Cricket, baseball, basketball, hockey- you can build your own dream team and win money.

 

Mind-boggling Statistics of Fantasy Sports

  1. In the USA and Canada combined, fantasy sports had grown from 32 million players in 2010 to 60 million players in 2017.   
  2. In the US, the fantasy sports industry grew from 42 million in 2015 to 46 million in 2019.
  3. In India, 75% of the users played fantasy sports 1-3 times a week and 20% played over 5 times a week.

 

Fantasy Cricket App & Its Popularity in India

Dream11, a leading fantasy cricket app in India had 1 million registered users in 2014 and crossed 50 million users by 2019. It generated about $150 million in revenue and had $2 billion in transactions on its platform.  

Dream11 fantasy cricket app is also the title sponsor for IPL 2020 cricket league.

Virat Kohli is the brand ambassador for Mobile Premier League (MPL), another popular fantasy cricket app. K.L Rahul was signed the ambassador for SuperTeam fantasy cricket league on MPL.  

Paytm First has involved the cricketing legend Sachin Tendulkar as its brand ambassador while MyTeam11 has signed Virender Sehwag.

Fantasy sports in India have a lot of users from tier2 and tier 3 cities.

IPL is the key factor for all the fantasy sports app in India to gain maximum traction and increase its customer base.

While a number of fantasy sports apps have been released in the market, none of them have a strong user base as Dream11. How does this matter? It matters the most as increased players or users mean increased money pooling and a bigger winning amount.

The other apps like Paytm First, My11Circle, MyTeam11, Mobile Premier League (MPL), BalleBaazi app have all not been able to add as many users as this Dream11 fantasy cricket app.

Halaplay, another fantasy sports app has a reverse match concept, where you win if your team scores the least points.     

The fantasy sports app in India has attracted investments from venture capitalists and private equity investors.

Even though many people consider it as a form of gambling, the courts in India have considered it as a game of skill. But still, some states like Assam, Odisha and Telangana have banned fantasy sports.

 

Conclusion

The fantasy sports have become popular among the masses thanks to mobile penetration into the remote villages in India. With mobile internet becoming cheap, the fantasy sports apps in India, especially the fantasy cricket apps have become well-liked and continue to add new users every day.

If you are interested in creating a fantasy sports app like Dream11 or Mobile Premier League, contact us. We are into fantasy sports app development in India and we offer services that will help your gaming app to get maximum downloads and users. 

 

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Blog date 07-10-2020
Category : Mobile Application

A Brief Introduction To Video Game Live Streaming

A game lover or not, many might have heard about video game live streaming. Of course, a hardcore gamer will know what it is. After all, watching a video game live streaming is what keeps them occupied other than playing games on their mobile, PC or Xbox.

Let us see what a video game live streaming is and its requirements.   

What is video game live streaming?

A video game live streaming is wherein a gamer or creator records himself playing games on a device and streams it to a live audience on a game streaming platform through a game streaming software. Made popular in the 2010s, it has now become a global phenomenon with star gamers earning income from sponsors, donations, advertisements and subscriptions. The main highlight is the live commentary from the gamers that interests and entertains the audience.

Originally started on the online game streaming channel Twitch, it has now spread its wings to Facebook and YouTube.

The video game market is immensely huge and the gaming companies conduct online leagues and esports (online video game competitions) to attract users to download its games.

Here are the gaming industry statistics to help you understand the popularity of video game live streaming.

 

Gaming Industry Statistics-

  1. The value of the video game market in the US is 60.4 billion USD in 2020 from 43.4 billion USD in 2018. The global video market revenue is predicted to grow to $138 billion by 2021 and a resounding $300 billion industry by 2025.
  2. There are an estimated 2.7 billion gamers across the world in 2020. The Asia Pacific region has the highest number of gamers at 1.5 billion.
  3. The global gaming market is expected to generate $160 billion in revenue in 2020 and expected to reach $200 billion in 2023.
  4. The mobile gaming will account for $77 billion in revenue in 2020 which is an increase of 13% from the previous year.
  5. An astonishing fact is the growth of games on mobile in 2020 with an expected 2.6 billion gamers on mobile devices out of the total of 2.7 billion players.  

 

What tools or devices are needed to live stream games?

Desktop/laptop- You need at least an Intel i7 CPU, 8 GB RAM, 2.5 GHz, an SSD and many USB ports.

Gaming Device- PC, Xbox One, Laptop, Nintendo Switch, PlayStation 4, mobile device.

Camera- You can use a USB webcam or a digital camera for your live streaming.

Microphone- For good quality audio, it is better to use a condenser microphone that doesn’t pick up a lot of background noise.

Audio Mixer- This is to use multiple microphones and other audio sources. Ensure that your audio mixer has a number of inputs and also has an output to get the audio to the computer.

Software- A live streamer will need video streaming and switching software.

Internet Access- Get access to a wired network with at least an upload speed of 3-5 Mbps.

Streaming Channels- YouTube, Facebook Live, Twitch are famous video game live streaming channels where you will get people to watch your live streaming.

 

Best live game streaming software

What is a live game streaming software?

A live game streaming software is actually a software encoder that converts the video input into a playable digital format and sends it across through the internet. Along with this they even help you to adjust the quality of your streaming through graphics addition, multiple-camera and multiple-audio switching. There is also live game streaming hardware available where the encoding takes place locally. But the software is widely used and popular.    

 

Popular Gaming Streaming Sites or Channels

A gaming streaming site is a channel or destination that broadcasts your live stream to an audience. The popular social media channels like Facebook, YouTube and Twitch act as video live streaming platforms.

1.      Twitch-

Twitch by Amazon is a video live streaming service that is famous for game live streaming. It also broadcasts esports competitions, music, gaming-related talk shows, food, lifestyle and other creative content. Twitch has over 3 million monthly broadcasters and 15 million daily active users. With Twitch, a split-screen display allows you to see the streamer play and what they see or play on their monitor along with their audio. Users can purchase games through links with streamers receiving a commission on sales. The user can add comments and ask questions to receive answers in real-time. The live stream can also be saved to watch it at a later time. Twitch subscriptions allow users to watch the live streams ad-free and also support their favorite streamers.

2.      YouTube-

Previously YouTube had designed a separate dedicated portal for gaming called the YouTube Gaming app in 2015. But since there was a lot of confusion regarding the main YouTube app and the YouTube Gaming app, it was decided to merge the two. The YouTube Gaming app closed down in May 2019 and the subscribers were shifted to the main app.  

The Gaming page on YouTube is a treasure for gamers and creators with over 86 million subscribers. It has sections for trending game videos, top live streams, recommended gaming videos based on user subscriptions and history and top live games. There is also a section for the latest gaming videos from the user subscriptions. If any game becomes popular and has a significant presence on YouTube, a page is automatically generated for it and the algorithm decides the videos that have to go inside this page.   

Twitch remains the most popular game streaming channel in the US and Europe whereas YouTube is popular in Asia and Latin America. But YouTube is carving its own identity in gaming and may soon take over Twitch’s dominance. The highlight reels and other shorter videos by game creators are catching up with the audience and also the esports leagues like the Call Of Duty League and the OverWatch League.    

3.      Facebook Gaming-

Launched in 2018, Facebook Gaming offers users access to live gaming streams, groups and instant games. Its active users increased by 234% in 2019-20. Popular in South East Asia, Facebook Gaming has seen a steady inflow of star streamers since 2019. When Microsoft closed its game streaming service, Mixer, in 2020, it collaborated with Facebook Gaming and gave its users an option to redirect to the Facebook platform.

4.      Bilibili-

This Chinese video live streaming service has recently acquired a 3 year exclusive right to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star in China.

5.      HLTV-

Half-Life TV covers Counter Strike: Global Offensive esports news and tournaments.

6.      BIGO TV-

This live streaming service founded in Singapore is already popular in Thailand and has over 350 million users globally. It has obtained the 5th place in the worldwide streaming apps. It is now banned in countries of India and Pakistan.

7.      Afreeca TV-

Any FREE broadCAsting or Afreeca TV available in South Korea is famous for its various esports leagues like the Afreeca TV StarCast League (ASL), Global Starcraft 2 League (GSL) and the Afreeca TV Battle Ground League (APL). IT is also known for the esports broadcast relay station like OverWatch APEX relay and the League of Legends Pro League Korean Relay.

The other popular video streaming services are Huya, DLive, Smashcast.tv and GosuGamers.

 

How to live stream your game on PC to Twitch?

Sign up for Twitch to create your account. You get a stream key that links and streams to your profile from the free broadcasting apps (you have to use Twitch recommended apps). If you use a free broadcasting app like OBS, you have to enter the key here so that this app can communicate with your Twitch channel account to stream the game live. You have to select the source (specific window, entire screen), audio levels, stream quality, etc. Once the setup process is complete, click on the ‘Stream’ button and you are ready for the broadcast.

 

How to live stream from Android Mobile to YouTube?

For live streaming from the Android mobile to YouTube, you have to download the YouTube app and create a live stream through the ‘Capture’ & ‘Go Live’ option. But this is possible only when you have at least 1000 subscribers and get access to mobile live streaming. Also, the first live stream may take 24 hours to be enabled. YouTube also gives the option to schedule a live stream.     

NOTE: Use the Android phone’s ‘Do Not Disturb’ mode to avoid interruptions.  

 

Conclusion

The video game live streaming is proof of the growing popularity of mobile games. If you want to join the bandwagon, now is your chance. If you have any game ideas in mind, let us know about it. We will help you transform it into an enticing, entertaining and exciting game through our expert game developer team.   

 

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