With people preferring to shop online, the e-commerce industry is growing at a rapid pace. Each and every business prioritizes customer shopping experiences and it is no surprise that the latest e-commerce trends for 2021 reflect that.
From omnichannel shopping to voice search, from customer retention to varied payment options, e-commerce will shape itself to meet the growing customer demands as well as make the shopping more seamless, easy and fast.
The customer retention cost is cheaper than the new customer acquisition cost. The e-commerce websites are now trying to retain existing customers through discounts and offers.
Even if an e-commerce store is able to retain 5% of its customers, it increases its profits between 25-95%.
To increase direct communication with customers, advertisers are relying on cost-effective marketing techniques like bulk SMS messaging services and emails.
What you can do to retain existing customers?
1. Find out what the customer wants to buy next-
Identify repeat customers. Study their shopping patterns. Segregate the customers based on their buying patterns and lifetime value. Predict what and when they will buy next and try decreasing the time for the next purchase.
For example, if a customer has purchased a keyboard, you can prod him to buy a mouse or pen drive or show him combo offers for keyboard and mouse.
2. Prioritize existing customers-
Earn customer loyalty through a rewards program.
The advent of Amazon Echo, iPhone and Google Home has brought Alexa, Siri and Google Assistant to our homes. Voice commerce is using voice recognition technology to buy products.
The e-commerce giant Amazon has integrated Alexa into its shopping site. Users can now search, select and buy products with the voice command.
With about 28% of Amercian households owning at least one smart speaker, the voice e-commerce sale is expected to grow to $40 billion by 2022.
In 2018, about 16 million people had made at least one purchase through the smart speaker and this year it is expected to touch 26 million. Voice commerce allows the users to multitask while keeping their hands free. Voice commerce is now mainly used for browsing products and recommendations.
How to make your e-commerce website voice commerce optimized?
Voice commerce is a trend to look out for in 2021 and the subsequent years because Amazon and Google are also researching on using regional languages in the devices for users to shop more conveniently.
Omnichannel commerce is about providing the buyer a seamless experience when shopping from their mobiles, desktop, laptop or physical store.
The trend nowadays is that the customer gathers information about the product from his mobile device and then goes to a physical store to look at the product. The customer makes the final purchase either online or offline depending on where he gets the best offer.
Omnichannel commerce is about connecting all the channels and providing a better shopping experience to the buyer.
The best example of omnichannel marketing is Disney. You can buy tickets online for entry into the theme park. Once you are physically present at the theme park, you can scan your pass on the Disney mobile app. This app will show you curated content like the interactive map, locating Disney characters or checking the ride timings. Thus, as a customer, you get a seamless omnichannel experience.
This omni-channel retail is followed by almost all e-commerce giants. You can order online and pick it up from your nearest physical store. When you shop online through a website, the actions are transferred to the mobile app too. Thus all the platforms are inter-connected to make for a delightful shopping experience.
Shopify Plus allows you to integrate your store to the social media platform Facebook. This allows buyers to make a purchase through Facebook reflecting that on the mobile app.
How to go ahead with omnichannel retail?
Allow shopping in all the channels like offline, online through the website, mobile app and even on social media platforms like Facebook & Instagram.
Blur the line between online and offline shopping by connecting the two. For instance, buyers can now check what is in stock at their nearest physical store through its mobile app. They can book these items and collect them from the physical store.
A buyer hits multiple touchpoints before making the final purchase. In short, reaching every new channel to provide a shopping feature to the buyer is not enough. You have to connect all the channels so that the buyer can shop from anywhere and it is reflected on all other channels.
E-commerce businesses offer payment modes like money card, digital wallet and cash on delivery. The more payment options you provide, the more customers you attract.
Bitcoin cryptocurrency saw a meteoric rise when Elon Musk tweeted that Tesla plans to buy $1.5 billion in Bitcoin and even planning to allow payment in the valuable cryptocurrency.
But it is not only Tesla that is allowing payment in Bitcoin. Amazon’s live-streaming platform Twitch accepts Bitcoin and other select cryptocurrencies as payment options. Even Shopify, Expedia and Microsoft accept Bitcoin payment.
Green consumers, also known as environment-friendly consumers, are those who are careful while making a product purchase and consider the impact of carbon footprint for the manufacturing process and packaging of the product.
With green consumerism on the rise, buyers are demanding products that involve eco-friendly production processes and recycling.
How can online stores contribute to reducing their carbon footprint?
E-commerce stores usually have an increased carbon footprint because they need to deliver packages from one place to another fast. Amazon plans to reach zero carbon by 2040 by opting for more environment-friendly processes in transportation and packaging of products.
Jumping into these e-commerce trends is not a feasible option for many online stores. Like integrating voice search in an online store will require money, efforts and time. Similarly, reducing the carbon footprint is not something that can be attained in one go. It needs consistent efforts and detailed planning and implementation. Allowing for Bitcoin payment poses a problem in countries where trading in cryptocurrency is still considered illegal. The best way forward is to try to adapt to emerging technologies or at least make an effort to be able to recognize some of the emerging feasible e-commerce trends of 2021 and work towards it.
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A portfolio website is a genuine reflection of your work skills and accomplishments. It demonstrates your mastery over a topic and gives the visitors a clear understanding of your capability. It is a super assessment tool for your clients and it improves your value while giving you an opportunity to be seen, be heard.
A portfolio website is like an online resume that contains all your works and projects in one place displayed in an interactive and informative way and it can be accessed by anyone 24*7.
A portfolio website is a boon to billion of designers, artists, photographers and others to showcase their work online.
If you are a skilled professional and keen on developing an online presence, a portfolio website is the best way to start.
Imagine you are a skilled photographer. Other than putting up your work on social media platforms like Instagram, Twitter or Facebook, how will you make your work accessible to your clients all the time? Simple! It is through a portfolio website. It gives your clients complete information about you, your work and your contact details. While a client may have to surf through the posts on Instagram, your photography portfolio website will neatly categorize and describe your work.
A portfolio website works wonders for photographers, dancers, software programmers, graphic designers, artists, beauty experts and so on. It gives your clients and potential customers easy access to your work to let them decide if you are the suitable candidate for their requirements.
A portfolio website is a professional way of displaying your work to clients. It presents your work in a clean and clear way. It is also a great way to build the first impression of your work. The website design, its content, your work, services and testimonials all indicate your dedication to work.
2. Self Introduction-
A portfolio website design gives the client a sign of you as a person. If your website is simple, clean and minimalistic, it shows that you are disciplined and clear in your thoughts. An updated website shows that you put effort to manage your career and work. Your portfolio website is your brief introduction to the outside world.
3. Easily Searchable-
Being online means that a client can easily search for your work. It helps the client to make an informed decision regarding your work and services. Based on your work, a client can judge your expertise, experience, scope of work and uniqueness. The client can decide if you can match up to their expectation.
4. Easy Access-
Your portfolio website is an easy way to access your work. You don’t have to email your business PDF brochures or links to your work. All you have to do is send them a link to your portfolio website. If you are a blogger, you can publish your blogs regularly on your blogging portfolio website. If you are a real estate agent, buy a clean real estate website template and upload your business success stories in it along with customer video testimonials. This will help you get more clients.
5. Proof Of Your Work-
A personal portfolio website is proof of your work. It displays your past accomplishments. If you are a dancer, your portfolio website contains event dance videos and collaboration videos. If you are a blogger, upload blogs on niche topics. If you are a photographer, your best work of art is on display right on your portfolio website.
6. Put Forth Your Ideas-
Showcase your ideas to the world through your work on the portfolio website. A blog section gives you the freedom to put forward your innovative thoughts. The visitors get a glimpse of what you are as a person and as an artist.
7. Stay Ahead In The Competition-
In today’s competitive world where people go to any length to get customers, it becomes necessary that you stay ahead. This can be best achieved with a portfolio website. Invest time and effort to build a portfolio website. You will be at the top of the competition. Also, you get an edge over your competitors.
8. Build Trust-
Having a portfolio website helps build credibility among clients. It shows that you are a thorough professional when it comes to your work. Always keep your website updated. Upload the latest works and blogs. The customers find it easy to trust you.
9. Flexible & Scalable Resume-
Your portfolio website is about how you want to show your work to your clients. With a portfolio website, it is easy to edit the content. Add new projects as and when it is completed. Add new skills you have earned. Upload new videos, images and testimonials.
10. Secure & Safe Portfolio-
You have the liberty of designing the portfolio website as per your liking unlike a resume in a simple word document, Dribble, Upwork, Behance, Github or LinkedIn. Also, your portfolio website remains safe and secure with you. It is a permanent archive of your works accomplished to date.
A website is basically meant to tell or sell your products or services to the world online. A website may be an e-commerce website that sells products and services online. Or it may also be a simple informative website like a school or hospital website. It can also be an interactive website like Facebook or Twitter.
Similarly, a portfolio website is nothing but a website that is designed to showcase the work of an individual or a company. It is informative and may have an e-commerce component in it. For instance, a management coach may use his portfolio website to showcase his skills and also provide an option for interested clients to book and pay for management sessions or buy merchandise online. Some may keep the portfolio website simple and include only a “contact us” section for interested clients. It is completely up to you to decide on the features of your portfolio website.
The purpose of a portfolio website is to tell the world about you, your accomplishments, your skills and talent.
A Portfolio website is a compilation of your skills, accomplishments, works and client appreciations. It advocates your talent. It provides a richer, deeper and accurate picture of what your work is all about and what you are able to achieve.
Bulk SMS service is a cost-effective marketing tool that has to be used by each business that wants to grow. It is a mobile marketing strategy that drives sales.
Don’t you instantly open an SMS if the starting message read “20% Discount”? Ever wondered about the OTPs sent to you by the banks, your transaction status, discount offer messages sent by businesses? All these form a part of the bulk SMS service. Bulk SMS service allows businesses to send SMS messages in one go to various customer groups. SMS marketing by businesses has proven to be one of the most cost-effective marketing strategies.
Bulk SMS service or bulk messaging is a type of mobile marketing service to send SMS in large numbers at once to customers.
The main benefit of bulk SMS service is that the businesses can send the SMS messages through various means like the web interface, software program, mobile device, or through SMS API integration with the software system or website.
Businesses can use a software program, a web interface, or an SMS API integrated website or system to first submit the bulk messages to the SMS service provider’s server. From the server, it is passed on to the telecom operator’s server through the SMPP connection or the SMS pipe. From the operator’s server, it gets transmitted to the target telecom operator server and the end mobile device. The bulk SMS gateway distributes the messages to the SMSC (Short Message Service Centre or server) of the mobile operator through a direct connection. It is then sent to the recipient’s mobile phone number.
Businesses can use bulk SMS service for speedy sending of messages to a large recipient group. Select the best SMS gateway provider who assures a good delivery success ratio.
Be sure to ask for the delivery status report with your bulk SMS service provider in case you are not able to view it from your account. This will ensure that you know the delivery status of the sent bulk messages.
Bulk SMS services can be categorized into two types. One is the transactional SMS that includes important notifications, alerts that are sent to registered users only. The other is the promotional SMS that is related to marketing or advertising of products and services.
Transactional SMS is used by businesses to send important notifications like delivery details, order updates, OTPs, transaction reports, etc. Through the transactional SMS, the messages can be sent to even the DND (Do Not Disturb) numbers at any time of the day or night.
The promotional bulk SMS service is mainly for advertising and marketing of products or services. This can be used by businesses to send offers like discounts, coupons, free gifts and other activities like payment confirmations, transaction details, alerts, delivery notifications, OTP, etc. The promotional SMS can be sent to non-DND numbers from morning 9 to night 9 only.
Bulk messaging not only helps you to reach new customers but is also an integral part of your business. Sending transaction details, payment status, order dispatch details to your customers makes them feel that you care for them. So while transactional SMS helps you to stay connected with your customers, promotional SMS service can be used to get new customers and for brand building.
Email marketing, even though is considered to be one of the efficient means of marketing, SMS marketing outperforms when it comes to the open rate. The SMS messages have an open rate of 98%. It means that 98% of the customers are going to read the promotional messages that will be sent to them. Imagine the power of marketing if you put in the right words! The chances of getting leads are high in SMS and this is one of the main bulk SMS service benefits.
The Bulk SMS service promises faster delivery of messages. The bulk SMS is delivered in a few seconds. This bulk SMS service benefit is that it enables businesses to connect with clients speedily.
Bulk messaging can be sent to thousands of people at one go. It is inexpensive and doesn’t take much effort to market products or services to people. The information is directly sent to the customer.
The Bulk SMS sender charges less rates for messaging services. One of the main bulk messaging benefits is that it is the most affordable means of mobile marketing. The results are instant.
The bulk SMS service provides a message scheduling option. The customer can choose to send SMS at the required date and time. This can be planned prior to an event, launch or offer date.
The SMS is a short text of just 160 characters including the landing page link. So the messages have to be crisp, clear and to-the-point and should entice the customer to click on the link.
There is every possibility that your promotional emails will be sent to the spam folder. But the bulk SMS service benefit is that there is no such possibility and the customer does check the messages often.
Bulk messaging has the added advantage in that the text can be sent to target customers who are interested in the product or service. If you form recipient groups, you can also analyze the reports to see which of them has higher click chances.
Bulk SMS service can be used to improve your sales, generate profits and grow your business. For companies looking for cost-effective methods of advertising, BULK SMS will work wonders for you!
Just like Bangalore is an IT hub, Mumbai the financial capital of India, Surat in Gujarat is famous for textiles and diamonds. It is the city to the largest diamond polishing industry in the world. It also produces and processes record man-made textile products in India.
Surat city has also progressed in education and IT. There are many top IT companies in Surat that cater both to local and international clienteles.
Surat is set to be a smart city under the proposed Indian government plans. The Surat Municipal Corporation has planned to connect various government bodies with the citizens of Surat and this requires a mammoth IT infrastructure. The Surat Municipal Corporation (SMC) is working at a rapid pace to achieve this.
There are textile companies in plenty in Surat that cater to the end-users. Setting up online stores helps businesses to cater to customers across India. The B2B and the B2C e-commerce websites connect the local textile traders with retailers, businessmen and customers from any part of the world. The same goes for the diamond sector too. There are umpteen jewelry stores that have set up their online stores to sell diamond-studded jewelry to customers worldwide.
The local best IT companies in Surat cater to the textile and diamond industry and help them to make the digital shift smooth and seamless.
After the digital requirement, comes the IT software solution necessary to streamline the business. The CRM software, the sales software, the inventory software- all these services are provided by the local IT companies in Surat.
The places around Surat like Vapi, Ankleshwar, Bharuch and Hazira are industrial towns. The best IT companies in Surat also provide services to these companies. Moreover, since the cost of setting up an IT company in Surat is low when compared to the metro cities like Mumbai, Pune and Bangalore, this benefit is passed on to the customer. Hence, the IT services offered in Surat are affordable when compared to those offered by the metropolitan cities. The talent and quality of IT specialists and developers here in Surat have improved vastly and can be considered on par with other cities.
The top and best software companies in Surat cater to international clients all over the globe. Many of them have their branches in the US and UK. The businesses there outsource projects to the software companies in Surat because it proves to be cost-effective to them.
Surat is one of the fastest-growing cities both in India and the world. It has some of the best IT companies in India. Daddys Code is one such top IT company in Surat that offers holistic digital solutions. It offers solutions in web designing, web development, e-commerce development, mobile app development, mobile game development, digital marketing, MLM development, portfolio website development and graphics design. It has an expert team to execute projects flawlessly within the time frame and budget. Daddys Code offers services to all business verticals like hotels, textile industry, real estate, chemical, jewelry, hospitals, and educational institutes.
If you ever visit Surat, you will definitely fall in love with its vibrant food culture and its people. The best food in Surat can be had in the streets or at its famous hotels. Surat food is an institution in itself. Whether it is the unlimited Surti thali or the Surat street food, we guarantee, you will love it!
We list the best foods in Surat. Tell us, if you have tried each of these Surat famous foods.
I cannot resist placing this at the top of the best street food in Surat. Tiny puris are neatly placed on a plate and topped with gravy of aloo and green peas, mint chutney, imli chutney and sprinkled with chat masala, sev and coriander leaves. Aloo Puri in Surat is best had in the streets of Rander. Speaking of street food in Surat, Rander is the best place to not only have Aloo Puri but also the Burmese delight Khao-suey (pronounced in Surti dialect as Khawsa) and the regular parathas.
Dhokla is inseparable from Surat food list. In trains, in picnics, with friends & family, the humble dhokla will find a place in every Gujju’s tiffin. The Radhe Dhokla in Surat is a popular shop in Surat that serves fresh steaming and mouth-watering dhoklas that you cannot resist. It also sells the other popular Gujarat snacks like Khandvi (Pataudi), Idada and the Khaman. And then how can we forget the Surti locho? The Radhe Dhokla Adajan, Radhe Dhokla Vesu, and Radhe Dhokla in Citylight Surat are the go-to branches for Surti dhokla lovers.
LOCHO! The food of Surat, by Surat, for Surat! Locho was accidentally invented in Surat and the rest, as they say, is history! Your visit to Surat is incomplete if you haven’t tasted the Surti Locho. You will see long serpentine queues of people waiting to purchase their share of Locho on Sunday mornings in front of Jani Locho & Khaman House Surat. You can try the fancy variants like the Cheese Locho, Roll Locho, Lasan Cheese Locho, Peri Peri Locho, Roll Cheese Chilly Locho and The Roll Italian Locho as per your liking.
Another equally popular locho joint is the Gopal Locho Khaman House in Surat. It has many branches and it serves delectable fare like locho, Khaman, Idada, Khandvi and other farsan (savories). The Gopal Locho Adajan and Gopal Locho Vesu are the most prominent branches in Surat.
The Surat food list is incomplete without the mention of Pav Bhaji. Mahesh Pav Bhaji in Surat serves delicious Pav Bhaji with variants like Jain Pav Bhaji, Oil Pav Bhaji, and Butter Pav Bhaji. Butter or oil? Select the one that you like and your evening is made. Mahesh Pav Bhaji has many outlets like in Surat Chowpaty Athwagate and Adajan. The Mahesh Pav Bhaji in Vesu Surat is also famous among pav bhaji lovers.
Sandwiches- Simple, appetizing and belly-filling! What more does one want? The Shakti Sandwich in Surat is famous for preparing a variety of sandwiches like Italy Touch, Cheese Masala, Cheese Garlic, Cheese Chilli, and Tuscany. So rush to the nearest Shakti Sandwich shop in Surat and enjoy your sandwich with a steaming cup of coffee or a bottle of cold drink.
The Kathyiawadi food is different from the typical Surat food. The Kathyiawadis businessmen have dominated the diamond trade in Surat. Most of the Kathyiawadi people are located in Varachha, Mota Varachha, Kapodra, and Kamrej areas of Surat. The Jalaram Kathyiawadi is a chain of Kathiyawadi hotels in Surat. Have the ghee-laden bajra rotla with sev tomato, aloo ringan, baingan bharthu and try the vaghareli khichdi masala. You will definitely fall in love with the Kathyawadi food!
Vadapav the staple healthy quick-bite breakfast of the working class now finds a place in every hotel menu. At Vaishali Vadapav you can relish the Cheese Vadapav or the lip-smacking butter Vadapav. Late for work? Grab a quick bite at any of the Vaishali Vadapav outlet in Surat and you are done till your lunch.
When we talk about Surat food, we need to talk of eggs. Captain Egg In Adajan and also in Magdalla Surat is famous for its egg dishes like the Egg Drop Soup, Egg Dum Biryani, Surti Fry Platter Sizzler, Egg Roll and much more.
There are other egg shops in Surat like Ganesh Omlette, Yadav Omlet Center, Ministry Of Eggs, Live Egg Station, Dinesh Health Kitchen and Raju Omlette Centre. Ganesh Omlette Centre in the New Textile Market Surat and Raju Omlette in Vesu Surat is also a must-go for all egg lovers. There are a variety of egg dishes available in Surat. The famous ones are the Egg Gotala, Egg Paplet, Red Laziz, Italian Fry, Chinese Fry, Mexican Fry, Cheese Omlette, Egg Lahori, Australian Egg Fry, Egg Fried Rice, and American Rabdi.
Vijay Dairy in Surat is famous for milk and milk products. The creamy Dahi, the magical buttermilk and the soft paneer (cottage cheese) are famous here. The milk sweets (Khoa sweets) at Vijay Dairy in Adajan are liked by the Surtis. Vijay Dairy also has centres at Gujarat Gas Circle and Bhatar Road Surat.
Sweets play an important role in the Surat food. The Surti special sweet in Navratri is Ghari, a sweet made of milk khoa and dry fruits. At the 24 Carat Mithai Magic you get Gold Ghari for ₹9000/kg!!! Yes, 24 Carat Mithai Magic even sells gold-foil-plated sweets made of dryfruits and khoa in all the seasons. Its other winter specialties are Adadiya Pak, Salam Pak, Khajur Pak, Gajar Halwa, Methi Pak and Gundar Pak.
Kailash Sweets in Nanpura, Athwalines, Varachha Main Road & Adajan Surat is one of the oldest sweet shops in Surat. It sells milk sweets, ghee sweets and Bengali sweets.
One more famous sweet outlet is the Shiv Shakti Sweets & Snacks. You can see people queuing to purchase the Ghari sweet during the Chandini Padva soon after Navratri. The Shiv Shakti Sweets & Snacks is located in Ghod Dod Road and in Ring Road Surat.
Momos in Surat? Well, you may be surprised, but momos are quite popular in Surat. The Uncle Momos in Vesu Surat offers the regular steamed and fried momos. The other famous variants are the Cheese Tandoori Momos and the Veg Cheese Gravy Momos. The hot spicy soup served as a starter sets the perfect tone to start gorging on the delicious momos in Surat.
Are you craving for desserts like pancakes and waffles in Surat? You need not worry. The Belgian Waffles in Surat has the choicest menu like the classic Blueberry Creamcheese Waffle or the Double Chocolate Dark & White Fantasy Waffle. For tasting lip-smacking pancakes, head to 99 Pancakes Adajan or 99 Pancakes Vesu. Try the Holland Pancakes, French Pancakes or the Deep Dish Pancakes here and we are sure that you will come back here for more.
So, isn’t Surat food, a food lover’s delight?
An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.
Why should I invest in an online store?
What are the advantages of an online store?
How much will it cost to set up an online store?
How will I manage my online store?
Many of the businesses have questions ranging from the initial need to the final e-commerce website support.
Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.
Let us present to you some statistics on online stores.
These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.
The benefits of having an e-commerce website are immense if harnessed in the right way.
Easy website management-
If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.
Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.
An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.
People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.
Showcase the best-
Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.
With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.
Educate customers about products-
An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.
Support to physical shop-
An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.
With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.
One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.
Easy customer interaction-
Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.
More customer data-
An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.
Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.
Remote store management-
As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.
Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.
With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.
Scaling the business-
With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.
The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.
The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.
But first, consider these points-
Once done, let us consider some factors that will decide the overall budget.
The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.
The themes and plugin costs can be minimized by going for basic e-commerce templates.
The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.
Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.
The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.
And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.
Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.
Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!