Ever gave a thought about how YouTube decides its video recommendations for you? Or Twitter’s For You feature in the Explore section?
What about Amazon showing you relevant products to buy? How exactly do these platforms know what to recommend?
And how does the Apple Watch measure your sleep patterns? How does your mobile device recognize your face?
By now, you may be a fan of Tesla’s driverless cars. This magic is through “Artificial Intelligence” and its branches of Big Data, Deep Learning, Neural Networks & Machine Learning.
Big companies across the globe are heavily invested in the study and application of AI. Here are some examples of companies that use Artificial Intelligence for a better customer experience.
“Alexa, can you tell me what artificial intelligence is?”
“Alexa, is it going to rain today?”
Welcome to Amazon’s digital voice assistant Alexa! This product is one of the finest examples of how Amazon has embraced artificial intelligence and used it to enhance customer experience. Right from virtual assistant to its e-commerce website, Amazon has applied the AI concept in every possible way.
Its Amazon Go convenience store has revolutionized shopping with no waiting in line for check-outs. You simply walk into the store, add items to your basket and walk out.
Its e-commerce shopping website has very early on adapted to the benefits of AI. It uses the data available from its shoppers to present recommendations to them. The shopper’s previous purchase history, the money spent, the products purchased, the products and the category surfed, the timings spent on each item, the product reviews, literally, every minute detail helps in analyzing what the customer wants and what their future purchases may be.
A comprehensive data analysis takes place through AI and ML to understand the customer search query. It gives them an insight into why a customer is searching for a product, what features he is looking for in it, the money he is willing to spend, and also the tile period when he may probably make the purchase.
Amazon gives prominence to the customer’s intent or in predicting why a customer is searching for a particular item. The AI identifies the patterns in the search queries and categorizes them based on certain pre-defined parameters. All these are done to deliver relevant results and improve customer experience.
So, the next time, Amazon provides you certain recommendations for product purchases, know that there is a complex network of AI, ML and data analysis behind it to provide you assisted and personalized digital shopping experience.
Google has pioneered AI like no other IT company in the world. Don’t believe me? Start typing anything on Google Search and it gives you a host of search recommendations in the drop-down box with each alphabet you type.
Google is a quintessential stalker on your mobile. You may fret and frown that Google is spying on you everywhere, every time. But the matter of fact is that Google uses this data to develop intelligent systems through statistical analysis and pattern matching.
You may not know it, but AI is already embedded in your daily Google tools like Gmail, YouTube, Google Maps, Google Assistant and Google Search.
The best-use example of AI is in assessing the traffic through Google Maps. How does Google get it right? It uses real-time data and a complex module of time, distance and other datasets to predict the time required to reach a particular destination and traffic at a particular route at a given point of time.
And then what AI in Google Search? It provides you with suggestions in its search box. This is based on your previous search history, trending topics, your location, time, your interests and other datasets. If you get your search result by typing just 1-2 alphabets, don’t get worried. You know Google is trying to make it easy for you.
Using AI for providing video recommendations through the ‘Up Next’ feature on YouTube is just one of the ways of perfecting the feed thus improving customer experience. But did you know that AI is also used to help YouTube automatically remove objectionable content?
If you have been using Google Photos, you might have observed that Google Photos automatically categorizes the uploaded photos by face. This facial recognition feature helps users to view snaps that contain the selected face. And also, Google Photos categorizes the photos based on location too.
Google Assistant is a virtual assistant just like Apple’s Siri and Amazon’s Alexa that uses the power of speech recognition to comprehend human speech and provide answers to it automatically.
Data analysis with AI is used in Google Ads to help you with keyword research. And with Google Adsense, advertisements are shown to users who may highly be the target audience.
We all know that many countries of the world are in the process of banning PUBG due to security concerns. Tencent, a partner of PUBG, is a famous Chinese multinational conglomerate and has its interests in gaming, entertainment, internet-related services and artificial intelligence. Tencent is also the owner of WeChat instant messenger. The slogan of Tencent is “AI in all”. This gives you an idea of how much invested, Tencent is, in AI.
Similarly, Alibaba, the Amazon of China has invested in AI to improve its e-commerce and payment services.
Baidu, the search engine in China like Google, also the fourth largest website, uses AI and ML in its intelligent virtual personal assistant (DuerOS), cloud storage service (Wangpan), an online encyclopedia (Baidu Baike), mapping service (Baidu Maps) and keyword discussion forum (Baidu Tieba). The Baidu search engine is the second largest in the world after Google and a leader in facial recognition technology.
The trio of Baidu, Alibaba and Tencent (BAT) have aggressively invested in AI research and advancement.
When it comes to AI, how can we forget to give due credit to Siri who has helped make our life better? Apple’s virtual assistant device uses the Natural Language Processing (NLP) technique of AI to respond to queries. The voice-activated digital assistant creates content in the spoken language so that humans can clearly get their queries answered. And with the home devices connected to Siri, the field of IoT (Internet of Things) keeps getting better day by day.
Apple is a pioneer when it comes to using AI and Big Data on its devices and the popular among such products is the wearable device, the Apple watch. From keeping a watch on the blood oxygen level to measuring your fitness metrics, the Apple watch does it all. It can take your ECG from your wrist or help you meet your sleep goals.
The iPadOS uses handwriting recognition technology to convert the written notes on the iPad with the Apple Pencil into a typed text. Also, the iOS phone has sound recognition features to identify sirens, doorbells, barking dogs or crying babies.
With more than 500 million daily active users, 50 billion photos on Instagram, 3 billion monthly users on Facebook, you can get the insane amount of data collected by Facebook & Instagram collectively. Not surprising that Facebook’s founder, Mark Zuckerberg had to face a lot of criticism and even the US Senate for the breach of data privacy in what popularly came to be known as the Cambridge Analytica scandal.
Facebook extensively uses Deep Learning techniques in AI to understand the content in the user images. It has developed a tool called DeepText to extract information and meaning from the user posts. The DeepFace facial recognition feature is an advanced tool to recognize faces in an image.
Though not hugely popular like Siri or Alexa, we cannot leave behind Microsoft’s virtual assistant, Cortana. It is the product of Microsoft’s interest in AI.
Microsoft has AI imbibed in Skype. It uses chatbots to answer queries. The chatbots are everywhere from Microsoft Office suites to Bing and Windows.
The story goes that Microsoft’s search engine Bing was far behind Google and Yahoo when their data scientist suggested building strong ML algorithms and data storage platforms to improve the user search results in Bing. By doing so, Bing’s share in the search market doubled in 5 years.
Driverless cars! Isn’t it the ultimate when it comes to AI applications? Tesla, the tech pioneer in the world of electric vehicles, uses AI integrated chips to help cars navigate through the traffic without a driver.
Tesla uses data from its vehicles to generate data-dense maps. Machine Learning modules and edge computing in the cloud decide the next course of action. A set of complex deep neural networks using cameras, ultrasonic sensors and radar are used to assess the surrounding around the vehicle to aid unsupervised driving.
Tesla is a leader in AI-based automobile companies, but why leave out Elon Musk’s space venture SpaceX? It uses data from space exploration and with the help of AI, the rockets and the Mars rovers take independent decisions.
In 2018, a SpaceX rocket with an AI-powered robot flew into space. Its Crew dragon spacecraft uses an AI autopilot to steer it close to the International Space Station (ISS).
Did you enjoy reading about big companies that use artificial intelligence in their products? Isn’t the world of AI, ML, Neural Networks, Deep Learning and Big Data exciting? This is just the start. A revolution is waiting to happen and maybe we cannot even predict what the future holds for us in terms of Artificial Intelligence and its applications.
"Top IT Companies near me" -This is the most searched on Google and other search engines. Why not?
IT and digital technology is growing rapidly. Every enterprise has already completed the digital transformation or is planning to do so. The statistics on digital expenditure show that enterprises are ready to take up this challenge to streamline their businesses and increase productivity and make more profits.
With people preferring to buy online, it becomes necessary that businesses set their store online. Daddy's Code helps businesses take up the digital shift with ease.
Daddy's Code is a software company focused on providing solutions in web design & development, mobile app development, digital marketing, mobile game development, digital card design, MLM software, graphics designing and e-commerce store development. It has an expert team to provide efficient software solutions that help improve sales and profits in businesses.
In the mobile era, social media apps, game apps and other useful apps are the most downloaded from the Play Store and the App Store. Android & iOS apps help businesses provide personalized content to their customers. At Daddy's Code, the mobile app developer in Android and iOS takes utmost care of design and functionality to develop an app that increases user engagement and sale potential. The game developer at Daddys Code is well-versed in designing engaging mobile games using the Unity 3D engine. Also, it has expertise in developing MLM software through websites and apps.
A website or an online store can increase your business potential, sales, traffic and profits. At Daddy's Code, the top web development company, you are assured of a user-friendly responsive website that improves user engagement experiences and ensures product or service buys. It offers business portfolio website development, digital cards designing and e-commerce website development services.
Daddy's Code is the top digital marketing company that offers a host of services like social media marketing, Google Ads, lead generation and website retargeting. It offers services of digital marketing in Google or the paid ad campaigns (PPC in Google Ads). Daddy's Code is also the top social media marketing agency to help businesses reach their prospective customers through the power of social media platforms.
From creating the logo of your business to designing corporate brochures, Daddys Code is the finest graphic designing agency to go for when you have design requirements. It is also into banner designing for websites and social media posts. Make a strong impression of your business to your clients through logos, business cards and corporate e-brochures from Daddys Code.
Daddy's Code has expertise in offering complete digital solutions. It is one of the top IT companies in Surat that provides a range of services from graphic designing, website design and development to digital marketing. It has an efficient team of Android app developers, web developers, game developers, graphic designers, UX designers, mobile app developers and digital marketers.
If you want your business to grow through a website or mobile app, Daddys Code will help you not only to design the website/app but also to get increased traffic through digital marketing. All-in-all, Daddys code offers complete digital solutions meant to increase visitors to the website, get more sales and improve your business success.
Just like Bangalore is an IT hub, Mumbai the financial capital of India, Surat in Gujarat is famous for textiles and diamonds. It is the city to the largest diamond polishing industry in the world. It also produces and processes record man-made textile products in India.
Surat city has also progressed in education and IT. There are many top IT companies in Surat that cater both to local and international clienteles.
Surat is set to be a smart city under the proposed Indian government plans. The Surat Municipal Corporation has planned to connect various government bodies with the citizens of Surat and this requires a mammoth IT infrastructure. The Surat Municipal Corporation (SMC) is working at a rapid pace to achieve this.
There are textile companies in plenty in Surat that cater to the end-users. Setting up online stores helps businesses to cater to customers across India. The B2B and the B2C e-commerce websites connect the local textile traders with retailers, businessmen and customers from any part of the world. The same goes for the diamond sector too. There are umpteen jewelry stores that have set up their online stores to sell diamond-studded jewelry to customers worldwide.
The local best IT companies in Surat cater to the textile and diamond industry and help them to make the digital shift smooth and seamless.
After the digital requirement, comes the IT software solution necessary to streamline the business. The CRM software, the sales software, the inventory software- all these services are provided by the local IT companies in Surat.
The places around Surat like Vapi, Ankleshwar, Bharuch and Hazira are industrial towns. The best IT companies in Surat also provide services to these companies. Moreover, since the cost of setting up an IT company in Surat is low when compared to the metro cities like Mumbai, Pune and Bangalore, this benefit is passed on to the customer. Hence, the IT services offered in Surat are affordable when compared to those offered by the metropolitan cities. The talent and quality of IT specialists and developers here in Surat have improved vastly and can be considered on par with other cities.
The top and best software companies in Surat cater to international clients all over the globe. Many of them have their branches in the US and UK. The businesses there outsource projects to the software companies in Surat because it proves to be cost-effective to them.
Surat is one of the fastest-growing cities both in India and the world. It has some of the best IT companies in India. Daddys Code is one such top IT company in Surat that offers holistic digital solutions. It offers solutions in web designing, web development, e-commerce development, mobile app development, mobile game development, digital marketing, MLM development, portfolio website development and graphics design. It has an expert team to execute projects flawlessly within the time frame and budget. Daddys Code offers services to all business verticals like hotels, textile industry, real estate, chemical, jewelry, hospitals, and educational institutes.
If you ever visit Surat, you will definitely fall in love with its vibrant food culture and its people. The best food in Surat can be had in the streets or at its famous hotels. Surat food is an institution in itself. Whether it is the unlimited Surti thali or the Surat street food, we guarantee, you will love it!
We list the best foods in Surat. Tell us, if you have tried each of these Surat famous foods.
I cannot resist placing this at the top of the best street food in Surat. Tiny puris are neatly placed on a plate and topped with gravy of aloo and green peas, mint chutney, imli chutney and sprinkled with chat masala, sev and coriander leaves. Aloo Puri in Surat is best had in the streets of Rander. Speaking of street food in Surat, Rander is the best place to not only have Aloo Puri but also the Burmese delight Khao-suey (pronounced in Surti dialect as Khawsa) and the regular parathas.
Dhokla is inseparable from Surat food list. In trains, in picnics, with friends & family, the humble dhokla will find a place in every Gujju’s tiffin. The Radhe Dhokla in Surat is a popular shop in Surat that serves fresh steaming and mouth-watering dhoklas that you cannot resist. It also sells the other popular Gujarat snacks like Khandvi (Pataudi), Idada and the Khaman. And then how can we forget the Surti locho? The Radhe Dhokla Adajan, Radhe Dhokla Vesu, and Radhe Dhokla in Citylight Surat are the go-to branches for Surti dhokla lovers.
LOCHO! The food of Surat, by Surat, for Surat! Locho was accidentally invented in Surat and the rest, as they say, is history! Your visit to Surat is incomplete if you haven’t tasted the Surti Locho. You will see long serpentine queues of people waiting to purchase their share of Locho on Sunday mornings in front of Jani Locho & Khaman House Surat. You can try the fancy variants like the Cheese Locho, Roll Locho, Lasan Cheese Locho, Peri Peri Locho, Roll Cheese Chilly Locho and The Roll Italian Locho as per your liking.
Another equally popular locho joint is the Gopal Locho Khaman House in Surat. It has many branches and it serves delectable fare like locho, Khaman, Idada, Khandvi and other farsan (savories). The Gopal Locho Adajan and Gopal Locho Vesu are the most prominent branches in Surat.
The Surat food list is incomplete without the mention of Pav Bhaji. Mahesh Pav Bhaji in Surat serves delicious Pav Bhaji with variants like Jain Pav Bhaji, Oil Pav Bhaji, and Butter Pav Bhaji. Butter or oil? Select the one that you like and your evening is made. Mahesh Pav Bhaji has many outlets like in Surat Chowpaty Athwagate and Adajan. The Mahesh Pav Bhaji in Vesu Surat is also famous among pav bhaji lovers.
Sandwiches- Simple, appetizing and belly-filling! What more does one want? The Shakti Sandwich in Surat is famous for preparing a variety of sandwiches like Italy Touch, Cheese Masala, Cheese Garlic, Cheese Chilli, and Tuscany. So rush to the nearest Shakti Sandwich shop in Surat and enjoy your sandwich with a steaming cup of coffee or a bottle of cold drink.
The Kathyiawadi food is different from the typical Surat food. The Kathyiawadis businessmen have dominated the diamond trade in Surat. Most of the Kathyiawadi people are located in Varachha, Mota Varachha, Kapodra, and Kamrej areas of Surat. The Jalaram Kathyiawadi is a chain of Kathiyawadi hotels in Surat. Have the ghee-laden bajra rotla with sev tomato, aloo ringan, baingan bharthu and try the vaghareli khichdi masala. You will definitely fall in love with the Kathyawadi food!
Vadapav the staple healthy quick-bite breakfast of the working class now finds a place in every hotel menu. At Vaishali Vadapav you can relish the Cheese Vadapav or the lip-smacking butter Vadapav. Late for work? Grab a quick bite at any of the Vaishali Vadapav outlet in Surat and you are done till your lunch.
When we talk about Surat food, we need to talk of eggs. Captain Egg In Adajan and also in Magdalla Surat is famous for its egg dishes like the Egg Drop Soup, Egg Dum Biryani, Surti Fry Platter Sizzler, Egg Roll and much more.
There are other egg shops in Surat like Ganesh Omlette, Yadav Omlet Center, Ministry Of Eggs, Live Egg Station, Dinesh Health Kitchen and Raju Omlette Centre. Ganesh Omlette Centre in the New Textile Market Surat and Raju Omlette in Vesu Surat is also a must-go for all egg lovers. There are a variety of egg dishes available in Surat. The famous ones are the Egg Gotala, Egg Paplet, Red Laziz, Italian Fry, Chinese Fry, Mexican Fry, Cheese Omlette, Egg Lahori, Australian Egg Fry, Egg Fried Rice, and American Rabdi.
Vijay Dairy in Surat is famous for milk and milk products. The creamy Dahi, the magical buttermilk and the soft paneer (cottage cheese) are famous here. The milk sweets (Khoa sweets) at Vijay Dairy in Adajan are liked by the Surtis. Vijay Dairy also has centres at Gujarat Gas Circle and Bhatar Road Surat.
Sweets play an important role in the Surat food. The Surti special sweet in Navratri is Ghari, a sweet made of milk khoa and dry fruits. At the 24 Carat Mithai Magic you get Gold Ghari for ₹9000/kg!!! Yes, 24 Carat Mithai Magic even sells gold-foil-plated sweets made of dryfruits and khoa in all the seasons. Its other winter specialties are Adadiya Pak, Salam Pak, Khajur Pak, Gajar Halwa, Methi Pak and Gundar Pak.
Kailash Sweets in Nanpura, Athwalines, Varachha Main Road & Adajan Surat is one of the oldest sweet shops in Surat. It sells milk sweets, ghee sweets and Bengali sweets.
One more famous sweet outlet is the Shiv Shakti Sweets & Snacks. You can see people queuing to purchase the Ghari sweet during the Chandini Padva soon after Navratri. The Shiv Shakti Sweets & Snacks is located in Ghod Dod Road and in Ring Road Surat.
Momos in Surat? Well, you may be surprised, but momos are quite popular in Surat. The Uncle Momos in Vesu Surat offers the regular steamed and fried momos. The other famous variants are the Cheese Tandoori Momos and the Veg Cheese Gravy Momos. The hot spicy soup served as a starter sets the perfect tone to start gorging on the delicious momos in Surat.
Are you craving for desserts like pancakes and waffles in Surat? You need not worry. The Belgian Waffles in Surat has the choicest menu like the classic Blueberry Creamcheese Waffle or the Double Chocolate Dark & White Fantasy Waffle. For tasting lip-smacking pancakes, head to 99 Pancakes Adajan or 99 Pancakes Vesu. Try the Holland Pancakes, French Pancakes or the Deep Dish Pancakes here and we are sure that you will come back here for more.
So, isn’t Surat food, a food lover’s delight?
If it is anything that has gained massive popularity in the past couple of months, it is the internet and of course, mobile games!
The gaming sector is an area that is seeing tremendous growth potential year after year. This has helped the game app revenues soar.
If you have a gaming idea in mind, don’t hold back. Convert it into an interactive game. Take the help of a good game developer and get your idea transformed into a full-fledged gaming app. We will tell you why.
Let us check some of the stats of the gaming sector:
Do you think action and racing games earn the most revenue? You are wrong!
The most popular mobile game genre is the casual mobile game with the puzzle genre coming second at 56.5%.
This is followed by strategy-based mobile games, card games, word games and board games.
But what is significant is the average game session length. It is the shortest for arcade, racing and sports games. In fact, the casino and card mobile games come first in the average session length with an average time of up to 22 minutes per play.
A high ratio of stickiness (ratio of daily active users and monthly active users) was observed for puzzle, word, board, card and casino games. This indicates the genre’s ability to retain players over a long period.
The average revenue earned per day per user is the highest in role-playing and strategy mobile games. This genre also has the highest conversion ratio at 1.6%
Are you having an idea about creating a mobile game app? Go for it now. You can monetize your game app and earn good revenue from it.
Is creating a mobile game app expensive? How much money does it take to develop a mobile game app?
What do you think? Generally, people think that designing a mobile game is very costly. It is partly true.
Let us think about it from a different perspective. If you design an ordinary app and release it in the market, how often do you think people are going to use the app? Ordinary apps will be downloaded and opened only when required. You open a food delivery app only when you have to order food. You open a calculator app only when you have to do complex calculations. You open an e-commerce app only when you have to shop online.
Is it the same with a mobile game app?
Game apps are opened almost every single day. People stay on the app for more time per day.
Use this as an advantage to earn money.
If you look at it from an investment perspective, gaming apps give you better returns when compared to other apps.
Getting a game app designed is costlier than designing other apps. But there are methods to reduce the app designing costs. Hire the services of effective game developers who design mobile game apps at the most affordable prices. They have the experience of devising strategies that help reduce the overall game development cost.
Designing a mobile game app is easier said than done. There are various online tutorials that help you at every stage of game development. Also, now with free game engines, it is easy to develop games. But for holistic mobile game development, from the initial game design model to the final game upload, it is always better to have it done by an efficient game development company. This way, you focus on your idea and strategy while they design the game app for you.
Designing a mobile game app is just half the task done. The next crucial part is monetizing your mobile game app. How do mobile game apps make money?
The first task is to have maximum downloads of your mobile game app. This is done in many ways-
A good digital marketing agency will help you through social media marketing and paid mobile game app advertising. This is to ensure your game app not only reaches the target audience but also gets the most downloads.
Make your mobile game app a free-to-play app. This is the best way to get more downloads. Once you get an audience to play the game, you can start earning in many possible ways.
Freemium format of mobile game apps
If your game app is free, how can you make money from your mobile game app?
Before, when games were introduced on mobiles, the paid format was the only way to earn. The player pays once and plays as much as he wants. But with growing competition, the paid format became less lucrative. A better way to get the game downloaded and still earn money was the freemium format. Here, you allow free downloading and playing, but with limited functionality. If players are to proceed to the next level or get an enhanced gaming experience, they have to opt for-
But this format works when players are hooked to the game and do not mind spending a few bucks to keep them engaged.
In-app purchase refers to the money paid by the player to increase his gaming experience. A majority of the gaming apps have the in-app purchase option. This is not done, exactly, as a revenue-generating model but its primary focus is to keep the players engaged in the game.
Most action games use the in-app purchase format to earn revenue. This is done through the purchase of virtual coins or currencies. These coins can, in turn, be used to purchase additional armory to destroy the enemy or to replenish the health on difficult levels or create personalized avatars.
In Candy Crush Saga, you use the in-app purchase to keep playing if you have run out of lives. In Clash Of Clans, Gems can be purchased to build the villages and complete the ongoing war.
The in-app purchases can be divided into two types-
The consumable content is something that is used or depleted and can be purchased more than once. For example, in a word game or a puzzle game, you purchase hints using coins. You use them to help you solve the game. Once the hints get used up, you can purchase it again. This gives the game apps an opportunity to earn. Actually, there is no limit on the money a user can spend to buy the consumables.
One more way to increase your in-app revenue is through the sale of durables (non-consumables). Non-consumable is when the player gets to keep the virtual purchase with them forever. For example, if a player purchases a special weapon, they retain it for as long as they are using the game app. The same goes for unlocking a bonus level through an in-app purchase. This increases the overall gaming experience rather than just helping to advance to the next game level. Also, as a player, it is value-for-money when you are able to use the in-app purchase permanently.
Nowadays, many game apps offer the flexibility of both consumables and durables. For instance, in Call Of Duty, a player has the option to purchase modern warfare through CP (Call-Of-Duty Points) either for a set number of days or for a lifetime. Of course, it costs more if you opt for a lifetime purchase. But for the die-hard COD fans, this is worth it.
Make the in-app purchases more attractive by offering discounts to players. The virtual currencies can be sold in bundles with the highest bundle purchase having the biggest discount.
Many of the games retain the in-app purchase option. The key is to integrate them strategically into the game at the right time such that the players feel its need.
The world’s top downloaded games earn the most through in-app purchases. The consumable Pile of Gems in Clash of Clans and extra moves in Candy Crush Saga have the highest purchases. This format works well for high-budget game app releases that have the backing of popular game publishing houses. But it is another story for the amateur indie game apps. Here, the in-app purchases do not contribute significantly to the overall mobile game app revenue when compared to the ads revenue.
Ad monetization has outscored all other revenue formats in recent years. For a freemium or free game, the ads work magic in monetizing the app.
The mobile game app advertising comes in several formats like-
These are full-screen ads that are usually placed at transition points of the game. The transition points may be the completion of levels or a certain time interval. The ad can be in the form of an image or video. The full-screen video ads usually reward the players in the form of extra coins, a hint or an extra life. Clicking on the ad takes the player to the URL or landing page that has been set. The GK quiz and word connect game, Quiz N Win, opts for the interstitial ad format and has strategically positioned the timing of the ad at each two-level game completion.
These ads appear with the flow of the game and layout. These are embedded in such a way that they are felt like a part of the game. The challenge in native ads is their placement. The best example of a native ad is its display on the boundary or ground in a cricket game or on billboards in a car racing game. Another example is in the fantasy sports game app. Here you see an ad image banner blended amidst the various game options available. Also, in a cricket game app, the logos on a player’s t-shirt is actually the native ad. It is placed in a contextual way that is unobtrusive yet recognizable as an advertisement. The most common example of the native ad in a mobile game app is the small horizontal patch-like banner that usually appears at the top or bottom of the screen.
Expandable Ads are first shown in the form of banners that when swiped or tapped takes over the screen and become a full-screen image or video ad.
The rewarded ads are nothing but the interstitial or the banner ads that reward the players in one form or another when viewed for the entire time duration. The incentive may be in the form of extra life, coins, points, hint or something else that enhances their gaming experience. The popular GK and word connect game Quiz N Win rewards the players with extra coins for watching the ads.
Dynamic & Static game ads-
The dynamic game ads like the ones displayed in billboards and logos are interactive and can be changed or updated in real-time based on demographics or player preferences. The static ads are pre-designed and are delivered in the same manner throughout the campaign.
Playable game ads-
The playable game ads usually showcase a brief video of how the game is played and then include a call-to-action at the end directing the viewer to the app install page. It can also contain an actual interactive game demo. These types of ads are usually found on FB and Instagram. This ad format can also be placed inside a mobile game app as a cross-promotion for any other game app of the same publisher or developer.
Of all the mobile game app ad formats, the rewarded video ads and the interstitial ads are the most popular pick.
The subscription plan is the premium experience that you offer to your players who are willing to pay for it. When a player buys a subscription, they become its loyal fan. While the in-app purchase is designed for a player to buy and keep, the subscription plan is about offering access. The access may be to different exclusive avatars or extra hints for each game and so on.
For instance, in fantasy sports, subscribed members can have access to exclusive tournaments. Minecraft offers monthly subscription plans in the form of Realms and Realms Plus. Here, a player is offered a private game server to play along with their invited friends without the intrusion of the public.
Many-a-times, the ads in a game disturb the player’s momentum. If a player wants uninterrupted gaming, one option is to offer them a subscription plan for an ad-free game. For instance, the popular word game Jelly Shift offers an in-app purchase plan of $2.99 for an ad-free gaming experience. Even though this format is popular on YouTube or Spotify, mobile game apps also offer such plans.
So for a subscription plan, the idea is to offer a lifetime reward to the players. The subscription plan works best for games that have already an established fan base. But initially, expecting revenue generation from the subscription format will not work in your favor. As you work towards making your game the best for players, you can introduce the subscription plan.
The best type of ad for your mobile game depends on the game format and the player preferences. For an independent game developer, earning revenue through ad formats count. Big game publishers usually stick to in-app purchases and subscription models. Also, many go for the hybrid format and usually combine in-app ads and in-app purchases.
If your game offers something interesting to the players, eventually it will be downloaded more and played often. To make that magic happen, work continuously on your game and keep bringing new updates that will keep the players hooked to the game.
Always get your mobile game app designed by trusted game developers so that they guide you from A to Z. It is not easy to design a mobile game app unless you are a dedicated game developer. It is even more difficult to monetize the game app and make it earn money for you.
Even so, a good idea and a neat execution with proper strategies in place right from the time of planning to its final execution with a continuous support and update system in place will definitely help you in the long run to make your mobile game app a success.
An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.
Why should I invest in an online store?
What are the advantages of an online store?
How much will it cost to set up an online store?
How will I manage my online store?
Many of the businesses have questions ranging from the initial need to the final e-commerce website support.
Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.
Let us present to you some statistics on online stores.
These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.
The benefits of having an e-commerce website are immense if harnessed in the right way.
Easy website management-
If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.
Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.
An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.
People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.
Showcase the best-
Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.
With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.
Educate customers about products-
An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.
Support to physical shop-
An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.
With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.
One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.
Easy customer interaction-
Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.
More customer data-
An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.
Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.
Remote store management-
As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.
Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.
With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.
Scaling the business-
With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.
The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.
The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.
But first, consider these points-
Once done, let us consider some factors that will decide the overall budget.
The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.
The themes and plugin costs can be minimized by going for basic e-commerce templates.
The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.
Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.
The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.
And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.
Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.
Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!