It is the big good world of e-commerce. Online stores have gained tremendous growth over the decade and this goes on to prove that it definitely benefits the businesses.
Shopify and WooCommerce are two popular e-commerce platforms among the many that help individuals and businesses to set up their online store and start selling their products/services.
Both Shopify and WooCommerce (e-commerce website using WordPress) have a host of features that are a delight to anyone wanting to set up their online store. Both have their strong benefits and both have some disadvantages.
So, what really is the difference between Shopify and WooCommerce? In Shopify versus WooCommerce, which emerges as the winner? For this, let us get into the individual platforms and study them.
WooCommerce is free and charges only for the domain and hosting. But integrating third-party applications for a comprehensive WooCommerce e-commerce website needs that you need to shell out extra.
Free WooCommerce themes are available in plenty in the theme directory. But you can also purchase themes from external sources and integrate them into your WooCommerce website. Since WooCommerce is an open-source structure, you can customize the themes to create a unique website design.
For people who are already familiar with WordPress, the WooCommerce interface will be easy to use. The primary functions are placed on the left menu bar and clicking on them displays the tabs on the right.
WooCommerce doesn’t have any built-in POS feature. You have to use third-party plugins for WooCommerce POS. You can select the one that fits your criteria and budget from the WordPress directory or external source.
WooCommerce Product Data Integration:
The product XML or CSV file can be easily migrated to the WooCommerce website using any external export-import tool or third-party plugins.
Since it is basically an e-commerce website using WordPress, it offers excellent SEO support when compared to other e-commerce website builders.
WooCommerce does not have a default dropshipping feature. But it offers dropshipping plugins that help you find dropshipping suppliers and add products directly to your store.
WooCommerce Customer Support:
Apart from extensive documentation, a help desk is available for support in WooCommerce.
- The most obvious benefit of the WooCommerce website is its affordability.
- Since WooCommerce is e-commerce on WordPress, it is clear that it has great built-in blogging features.
- Also, it has the plugin support to integrate Google Analytics.
- It has a great online support community to get ideas or solve technical issues.
- WooCommerce is only ideal for small and medium stores with a limited budget.
- It does not contain legal texts such as terms and conditions or shipping regulations.
- Installation of extensions & plugins may require that the user be punctual with payments and also updates.
- User needs to have knowledge of both WordPress & WooCommerce for efficient management.
Shopify is one of the most trusted hosted e-commerce solutions. It runs on its own server and customers are charged a subscription fee. Enough email marketing tools are provided to complete your store setup. The store can be customized by coding to meet other individual requirements.
Shopify has 5 available plans on a monthly subscription model. They are:
- Shopify Lite- USD 9/month
- Basic Shopify- USD 29/month
- Shopify- USD 79/month
- Advanced Shopify- USD 299/month
- Shopify Plus- Customizable
Note: A free trial is available for 14 days.
Shopify provides enough themes that come in two or more template variations. They are minimalistic, clean and responsive. But the themes on offer are less when compared to other online e-commerce website builders.
The Shopify interface or the admin (user) panel is easy and hassle-free. It has clear segregation of content (topics) and the customizable area. It does not use the ‘drag and drop’ approach that may seem intimidating at first.
Shopify POS (point-of-sales):
With Shopify POS, you can sync your online and physical store inventory and sales. The Shopify POS provides you with relevant hardware too. Shopify POS Lite offers the basic features but you will have to purchase Shopify POS Pro ($89/month) if you want additional features like multiple location sales, custom-printed receipts and so on.
Shopify Product Data Integration:
With Shopify, it is easy to integrate the product data from your CSV file to Shopify or to migrate it from another e-commerce store.
It offers easy adding of headings, alt text, meta description and 301 redirects.
There are a lot of dropshipping apps in Shopify that allows you to sell the supplier goods easily.
Shopify Customer Support:
Shopify provides phone support when you request a callback. But the forums are a great way to get your queries solved.
- Easy product data integration
- Easy categorization of the product range
- Good flexibility in shipping options
- Offers abandoned cart recovery included in all Shopify plans.
- Shopify allows customers to apply tax rates automatically for some areas like the US, Canada and the EU.
- Shopify offers a simple blogging version with no SEO or categories.
- It has an in-built email marketing tool from which you can send emails to 2,500 subscribers for free.
- Most of its themes do not support multiple currency payment options.
- You have to pay transaction fees if you use a third-party payment gateway.
- It doesn’t crop product images. So, you have to maintain the same aspect ratio for all images.
- Shopify offers a range of reports like sales reports, finance reports, marketing reports etc but this option is not available for the basic versions.
- Transaction fee from the sale is not refunded if the customer cancels the order, returns it or the merchant cancels it for being fraudulent.
- It doesn’t allow grouping of multiple discounts on the same order.
- Add-ons on Shopify are very expensive.
- Their shipping features are not comprehensive.
- It doesn’t offer a GDPR-complaint cookie solution.
Which is better, WooCommerce or Shopify?
WooCommerce is best if you are a startup with a low budget. But remember, some technical experience is required to build an e-commerce website through WooCommerce. If you can afford the subscription plan of Shopify, go for it. It is easy to use, secure, scalable and gives you a better experience.
If you are experienced in the technical and SEO aspects, go with WooCommerce because its features can be enhanced with plugins.
If you are interested in an online store, Daddys Code will build it for you at the most affordable rates. If you want your online store through Shopify or WooCommerce, we will help you with an affordable service fee. Let us know of your online store requirement and we will suggest the best based on your business, products, budget and timeline.