22 Best Social Media Strategies to Gain Genuine Followers

Time
09-06-2020
Category :Digital Marketing

How to get more genuine followers on social media like Facebook, Instagram, YouTube, and TikTok?

This question still haunts many of the small businesses and startups. No, you don’t need paid campaigns to get more followers. It is possible to get loyal followers on your social media accounts with simple strategies.  

Here, we list some of the best social media strategies to gain genuine followers.

 

Identify Audience And Their Preferences-

1. Identify the audience- The first step in your social media strategy is to identify your target audience. Identify the key factors like their age, gender, location, preference, job, interests, etc.

2. The right social media platform- It makes no sense to be active on Twitter if most of your target audience hangs on Instagram. Identify which of the social media platforms your audience prefers.  

3. Preference of your target audience- Once you make a list of your audience’s social media platforms, understand the type of posts they prefer. Do they prefer informative, humorous, light, or serious stuff? Your future posts will be based on their likings and preferences.

 

Research And Planning-

4. Target audience- Do not go for quick hacks like acquiring paid followers through third-party tools. Keep your posts consistent, creative and engaging. You will gain natural followers over a period of time who will develop an affinity to your brand.

5. Research- The internet gives you many examples of enterprises that have succeeded in getting more followers through their successful social media campaigns. Follow their story and learn from their strategies.  

6. Competitor analysis- Believe us, snooping on your competitor profiles helps you to get ideas. Collect as much as data possible about their follower preferences and the types of campaign creation.  

7. Campaign objective and goals- Identify your campaign objective. Of course, it is to get more genuine followers. Also, consider promoting your new product or compelling them to visit your website for purchases. Once you have identified your objective, design your campaign to achieve this goal.

8. Strategies for each social media channel- You need to work on each channel individually and follow the best practices to ensure that you maximize your results. For instance, photos work best on Instagram while the video format is popular on TikTok and YouTube.    

 

Create And Optimize Your Social Media Profile  

9. SMO- Your profile on social media platforms should be up to date. If you are using a business account, you can use additional features provided to list and sell your products online or at least generate inquiries. Posts should not be limited to feeds or timelines only. Take, for instance, Instagram. Make active use of tools provided like stories, feeds, highlights, hashtags, live videos, etc to reach the maximum audience.

 

Increase Followers And Customer Engagement-

10. Upload content- Be original, be creative. Post on trending topics. Understand your audience preferences before you post. Let the image quality be good. If your posts are boring and not of ‘agency’ quality, you will gradually start losing your followers.

11. Optimize posts- LinkedIn has the ‘alt image’ option for the image you have uploaded. Instagram, YouTube, and TikTok work on hashtags. Facebook provides location tagging, CTA buttons, tagging, links, etc that works to our advantage. Use appropriate tools on each social media channel to optimize your posts and increase visibility.

12. Uploading frequency- Consistency is the key when you want to increase your followers and keep them engaged. It cannot be that you post on one day and wait till you get good content to post the following week.

     → Facebook- Upload 2-3 daily posts

     → Instagram- 3-4 daily posts with 5 hashtags for each post. Let one of the hashtags be that of your brand.

     → Twitter- Upload at least one tweet daily. Use 5 hashtags for it.

13. Time for uploading- Use analytics of your previous posts to know the time and days when user engagement is the most on your social media account. Schedule the right time to post content.  

14. Contests & challenges- Freebies and offers through contests and challenges attract followers. Design a campaign when you launch a new product and involve contests, innovative hashtags, and challenges to increase followers and awareness for the product.    

15. Use social media tools- Tools like Twello and Hootsuite help you to manage multiple social media accounts. It simplifies your social media efforts and helps you to take a disciplined approach to schedule posts.

 

Build Follower Interests-

16. Video content- Videos on social media channels get the highest views. Live videos of a new product launch or videos of unboxing products, product features, product working & its usage, testimonials, events, conference, and interviews help in customer engagement.

17. Influencer marketing- Influencers help to get increased followers through brand awareness. Also, include micro-influencers who have around 10,000- 20,000 followers. These people have a better rate of customer engagement.  

18. Share- Create easily shareable content on your social media accounts. Share your blogs, offers, and product link on every social media possible so that viewers get to know of your posts and products.  

19. Customer engagement- Be active on your social media. Reply to viewer comments. Solve their queries and do not write in an aggressive tone when they post negative reviews.

20. Group & forums- Join groups related to your product or niche and actively answer questions there. Drop links to your blogs or website through these forums.   

21. Paid campaigns- Paid campaigns are a great way to get initial traction. But before you go for it, optimize your profile, get a decent amount of followers and have a good amount of creative posts on your page.   

22. Analyze results and work on it- Be it your paid campaign or posting content, always analyze the results. It gives a good insight into what type of content works. You can work on the results and tweak your campaign to increase your followers.

 

Conclusion

Work on these social media strategies to gain genuine followers. Be consistent. Love your followers. Understand them. They seek creative stuff that engages them. As long as you keep providing them interesting posts, they will not only follow your profile but also promote your brand. We have the best value-driven social media plans to help in increasing genuine followers who will stay with you forever.  

 

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